Job Description
About the position
We’re looking for a passionate, strategic, and digitally fluent Brand Manager for Women’s Wellness - someone who believes women’s health deserves bold ideas, empathetic solutions, and culturally relevant storytelling and who brings deep experience building and scaling consumer brands through DTC and Amazon ecommerce channels.
In this role, you’ll lead the brand and commercial strategy for a portfolio of women’s wellness products—driving growth across DTC storefronts, Amazon, and retail marketplaces with a blend of creativity, analytical rigor, and entrepreneurial energy. You’ll shape brand narratives, optimize cross‑channel performance, accelerate digital acquisition, and partner closely with innovation and commercial teams.
This is an opportunity to build brands that matter—within a fast‑moving consumer health team that values curiosity, courage, and continuous learning.
- Responsibilities
- Own the long‑term brand vision and build a clear roadmap for sustainable omnichannel growth in the women’s wellness category
- Analyze market trends, category dynamics, competitive activity, and consumer insights to identify opportunities and unmet needs
- Translate insights into actionable brand, product, and channel strategies that expand penetration and strengthen equity
- Lead full P&L ownership, tracking KPIs and building strategies that optimize revenue, margin, ROAS, and market share
- Identify performance gaps across DTC funnels, Amazon metrics (e.g., conversion, search share), and paid media performance
- Deploy rapid‑test initiatives to improve profitability in competitive OTC, wellness, and ecommerce environments
- Own strategy and execution for DTC ecommerce, including site optimization, funnels, landing pages, and CRM/email/SMS
- Lead Amazon channel strategy: PDP optimization, content, reviews, keyword strategy, retail media, and promotions
- Manage digital campaigns across paid social, SEM, affiliate, SEO, programmatic, lifecycle channels, and marketplaces
- Use analytics to monitor KPIs and optimize CAC, LTV, retention, and full‑funnel performance
- Craft compelling brand stories and product messaging rooted in empathy and cultural relevance
- Ensure consistent brand identity across DTC, Amazon, packaging, social, retail, and campaigns
- Guide creation of digital‑first content that drives engagement, conversion, and loyalty
- Partner with agencies, creative teams, ecommerce, supply chain, and innovation to deliver best‑in‑class execution
- Collaborate with legal/regulatory to ensure claims accuracy and compliance
- Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred
- 5+ years of brand management or growth marketing experience with consumer brands,
- Hands‑on experience managing DTC ecommerce and Amazon sales/marketing
- Track record growing brands across digital channels (paid, SEO/SEM, affiliate, CRM, CRO)
- Strong analytical and financial skills with P&L experience
- Ability to balance strategic thinking with hands‑on execution
- Exceptional collaboration and project management skills
- Nice-to-haves
- Experience in consumer health, beauty, wellness, ecommerce, or agency environments is a plus
- Benefits
- Dr.Reddy's Laboratories offers a competitive total rewards package including base salary determined on the basis of role, experience, skill set and location.
- Additionally, employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits.
- Additional details about total compensation and benefits will be provided during the hiring process.
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