Segment Marketing Manager, Commercial

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

About the position

We are looking for a Segment Marketing Lead to build and scale marketing programs for our Commercial segment - spanning SMB, mid-market, and private equity-backed companies. This role is about creating repeatable, scalable programs that drive pipeline and revenue across the Commercial business. You’ll design and execute multi-channel initiatives from scratch: events, webinar series, workshops, digital campaigns - and build the playbooks that make them repeatable as the business grows. The ideal candidate is a hands-on generalist with strong cross-functional skills who thrives building programs from zero. You’re equally comfortable designing a webinar series, running a regional event, orchestrating a digital campaign, and analyzing what worked to improve the next iteration. You bring strong demand generation instincts and a bias toward action - shipping programs, learning fast, and scaling what works. This role is foundational - you’ll be building the Commercial marketing engine and establishing the programs and processes that will define how we engage this segment at scale.

Design, build, and execute repeatable marketing programs for the Commercial segment—including events, webinar series, workshops, and digital campaigns
Create scalable playbooks and program templates that can be repeated across markets and quarters with consistent results
Develop and execute demand generation strategies that drive pipeline across SMB, midmarket, and private equity-backed accounts
Partner closely with Commercial sales teams to align on priorities, goals, and engagement strategies
Orchestrate multi-channel campaigns—coordinating across digital, events, content, and partner channels to maximize reach and impact
Build workshop and event formats from scratch, iterating based on performance data and attendee feedback
Analyze program performance metrics (pipeline, conversion, attendance, engagement) to identify what scales and what to sunset
Develop segment-specific messaging and content that resonates with Commercial buyers and their unique challenges
Collaborate with Growth Marketing, Field Marketing, Content, Partner, and Campaigns teams on integrated go-to-market strategies
Manage program logistics end-to-end—from concept through execution to post-program reporting and iteration

7+ years of B2B marketing experience, with a strong foundation in demand generation and program execution
Demonstrated experience building programs from scratch and creating repeatable, scalable marketing initiatives
Hands-on experience running events, webinars, workshops, or similar engagement programs at scale
Strong multi-channel marketing skills—comfortable orchestrating across digital, events, content, and partner channels
Experience working closely with sales teams and aligning marketing programs to pipeline goals
Analytical mindset with the ability to measure program impact and iterate based on data
Excellent project management skills—ability to manage multiple programs simultaneously with strong attention to detail
Strong content creation skills—can develop compelling copy, email sequences, event materials, and campaign assets
Comfortable working in a fast-paced, ambiguous environment with a bias toward action

Experience marketing to SMB or midmarket segments specifically
Background in tech, SaaS, or AI/ML companies
Experience with marketing automation and ABM platforms (6sense, Demandbase, HubSpot, Marketo)
Familiarity with the private equity ecosystem and portfolio company dynamics
Prior experience at a high-growth startup or scale-up environment