Job Description
- Job Description:
- Create and execute regional go-to-market plans specifically designed to overachieve on net-new logo goals and lead conversion targets.
- Monitor and act on real-time intent data (e.g., 6sense) to launch rapid-response campaigns targeting Corporate accounts showing high-priority signals.
- Support end-to-end activities for list criteria development, specifically focusing on expanding our contact database within prospect-only "greenfield" territories.
- Manage and deliver "door-opener" campaigns—such as virtual threat briefings or self-service security assessments—designed to convert cold Corporate prospects into active sales opportunities.
- Support in-person and virtual programs, including venue sourcing and post-event uploads, with a relentless focus on accelerating follow-up to ensure NNL conversion.
- Deliver marketing communications to sales and SDR teams to ensure they are equipped with the right "Net New" messaging for outbound sequences.
- Regularly report on metrics and trends leveraging Salesforce, focusing on ROI from campaigns specifically targeting new business vs. existing customers.
- Manage a very tight project timeline and budget to deliver high-impact marketing activity without sacrificing quality or speed.
- Requirements:
- 1–3 years of experience in developing demand within a high-tech B2B environment, with a preference for cybersecurity
- Bachelor’s Degree in Communications, Marketing, Business, or a related field
- "Hunter" Mentality: A passion for discovering new ways to creatively differentiate CrowdStrike to prospects who haven't yet joined the "Crowd."
- Technical Aptitude: Past experience working with Salesforce and lead generation tools to manage data and report results
- Vendor & Agency Experience: Ability to work with third-party providers for list services, conferences, and demand gen programs
- Courage & Initiative: The drive to take initiative in a fast-paced environment, address problems head-on, and continuously improve our NNL acquisition process.
- Benefits:
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
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