Job Description
About the position
SEO & Analytics Specialist for a Marketing Agency in the US ( Home Based Part Time)
- 1. Analytics & Tracking Infrastructure
- Configure and manage GA4 properties
- Set up and validate form submission and lead conversion tracking
- Build and manage Google Tag Manager containers
- Troubleshoot tracking discrepancies and attribution issues
- Implement and test custom events when needed
- Document tracking setups clearly for internal reference
- 2. Technical SEO Implementation
- Implement structured data (JSON-LD schema)
- Monitor and resolve crawl and indexing issues identified in audits
- Maintain XML sitemaps and robots.txt files
- Implement redirect mapping and canonical corrections
- Address Core Web Vitals and performance concerns in collaboration with developers
- Analyze search performance trends from a technical perspective
- Execute technical SEO recommendations provided by the SEO Strategist
- 3. Strategic Collaboration
- Provide technical feedback on SEO strategies when structural issues are identified
- Flag potential technical barriers before implementation
- Communicate findings clearly in written English
- Maintain organized documentation of changes and configurations
- Responsibilities
- Configure and manage GA4 properties
- Set up and validate form submission and lead conversion tracking
- Build and manage Google Tag Manager containers
- Troubleshoot tracking discrepancies and attribution issues
- Implement and test custom events when needed
- Document tracking setups clearly for internal reference
- Implement structured data (JSON-LD schema)
- Monitor and resolve crawl and indexing issues identified in audits
- Maintain XML sitemaps and robots.txt files
- Implement redirect mapping and canonical corrections
- Address Core Web Vitals and performance concerns in collaboration with developers
- Analyze search performance trends from a technical perspective
- Execute technical SEO recommendations provided by the SEO Strategist
- Provide technical feedback on SEO strategies when structural issues are identified
- Flag potential technical barriers before implementation
- Communicate findings clearly in written English
- Maintain organized documentation of changes and configurations
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