Job Description
Associate Director, Omnichannel Strategist
US - Wilmington - DE
time type
Full time
Are you ready to shape the future of customer experiences in Pharmaceuticals? As an Associate Director, Omnichannel Strategist at AstraZeneca within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you’ll translate brand strategies into integrated customer experiences that drive business outcomes.
Accountabilities:
As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations. Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results.
Essential Skills/Experience:
Bachelor’s Degree or equivalent experience
5-7 years of experience in a relevant Marketing or Strategy role
Proven track record in delivering integrated marketing programs with measured outcomes
Knowledge of digital and non-digital channels such as: media, email, SMS, web, direct mail, print, SEM, social, salesforce, events
Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
Measurement & analytics with focus on strategic insights to inform optimization strategies
Proven track record of leading teams without positional authority
Desirable Skills/Experience:
Advanced Degree in a relevant field
Demonstrated leadership and coordination of cross-functional teams to deliver a single cohesive strategy
Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
Media/Advertising agency experience
Familiarity with agile ways of working
Business requirement gathering experience
Customer relationship management (CRM) experience
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