Job Description
Product/Growth Manager - Attack Capital
Core Requirements
- Experience: 4-6 years in product/growth roles at B2B SaaS or consumer tech
- Managed products from 0→1 or 1→10 journey
- Owned P&L or growth metrics for $1M+ ARR products
- Worked across multiple products or growth experiments simultaneously
- Experience in lean/venture studio environments
Product Management Skills
- Core Product Competencies:
- Discovery: User interviews, surveys, analytics-driven insights
- Prioritization: RICE/ICE frameworks, ROI modeling
- Roadmapping: Quarterly planning, stakeholder alignment
- Execution: Sprint planning, PRD writing, QA processes
- Metrics: North star definition, funnel optimization, cohort analysis
- Technical Proficiency:
- SQL for data analysis (intermediate level)
- Basic HTML/CSS understanding
- API documentation reading/writing
- Figma/design tools for wireframing
- Python/R for analysis (nice to have)
Growth Expertise
- Acquisition Channels:
- SEO/Content: Keyword research, content calendars, link building
- Paid Ads: Meta, Google Ads, LinkedIn ($50K+ monthly spend)
- PLG: Free trial optimization, self-serve onboarding
- Viral/Referral: Incentive design, K-factor improvement
- Partnerships: Integration marketplaces, co-marketing
- Analytics & Experimentation:
- Tools: Mixpanel, Amplitude, Google Analytics, Hotjar
- Testing: A/B tests, multivariate, statistical significance
- Attribution: Multi-touch models, CAC payback analysis
- Retention: Cohort analysis, churn prediction, win-back campaigns
- Automation: Segment, Customer.io, Braze
Portfolio-Specific Requirements
- Multi-Product Growth:
- Cross-product user journeys
- Bundle optimization and pricing
- Shared component libraries
- Platform vs. product strategies
- Resource allocation across portfolio
- Content & SEO Automation:
- Programmatic SEO implementation
- AI content generation workflows
- Competitor content analysis
- Technical SEO (Core Web Vitals, schema)
- Blog automation using n8n
Key Responsibilities at Attack Capital
- Product Ownership:
- Primary: Launch LegalClerk and CollectDebt (0→1)
- Secondary: Optimize HealOS and PowerDialer funnels
- Platform: Build shared billing/auth systems
- Innovation: Identify new product opportunities
- Growth Initiatives:
- Scale blog content from 10 to 100 posts/month per product
- Improve trial→paid conversion from 15% to 30%
- Reduce CAC from $500 to $200
- Increase NPS from 30 to 50+
Immediate Priorities
- Month 1:
- Audit all product funnels and identify quick wins
- Set up proper analytics tracking across products
- Launch competitor monitoring system
- Start customer interview cycles
- Month 2:
- Ship 5+ conversion optimization experiments
- Launch LegalClerk MVP with 10 beta customers
- Implement blog automation for 3 products
- Create growth dashboard for portfolio
- Month 3:
- Achieve 25% MoM growth in signups
- Launch referral program for PowerDialer
- Complete pricing strategy revision
- Build partnership pipeline (10+ potential partners)
Data-Driven Approach
- Metrics to Own:
- Acquisition: Traffic, signups, CAC by channel
- Activation: Trial starts, aha moments, time-to-value
- Revenue: MRR growth, ARPU, expansion revenue
- Retention: Churn, NRR, customer health scores
- Referral: NPS, viral coefficient, review scores
- Reporting Structure:
- Weekly growth metrics email
- Monthly board deck preparation
- Quarterly OKR setting and review
- Ad-hoc deep dives on experiments
Team Collaboration
- With Engineering:
- Feature specs and requirements
- Analytics implementation
- A/B testing infrastructure
- Performance optimization
- With Sales:
- Product positioning and messaging
- Competitive intelligence
- Sales enablement content
- Pricing and packaging changes
- With Customer Success:
- Onboarding optimization
- Feature adoption campaigns
- Churn analysis and prevention
- Upsell opportunity identification
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