Job Description
We are a lean marketing agency that works with local service businesses (construction, home services, cleaning, landscaping, plumbing, exterior cleaning, electrical, specialty contractors). We are looking for a contract Meta / Facebook Ads specialist to build and manage simple, highly efficient lead generation campaigns that turn ad spend into real leads and real sales.
This is NOT a branding, awareness, or “boosted posts” role.
Our clients have small budgets, and return on marketing investment (ROMI) is critical.
Clients You’ll Work On
Examples of current clients include local service and contractor businesses such as residential and commercial construction, home builders and remodelers, electrical contractors, HVAC, specialty construction, landscaping, pressure washing, and sports facilities.
- What You’ll Be Responsible For
- Creating and managing Meta (Facebook & Instagram) lead generation campaigns
- Campaigns may include lead forms, click-to-call, and website conversion campaigns depending on the client and offer
- Audience targeting focused on local service areas and high-intent homeowners or decision-makers
- Writing clear, direct ad copy that generates calls and form submissions
- Basic creative direction (we don’t expect cinematic videos, but we do expect ads that convert)
- Setting up and maintaining conversion tracking where applicable
- Ongoing optimization to improve cost per lead and lead quality
- Pausing, fixing, or restructuring campaigns that are not producing real leads
Landing Pages & Conversion Optimization
You should be comfortable creating and optimizing simple, conversion-focused landing pages for local service businesses. This includes basic page setup, testing headlines or offers, and making improvements based on performance. We are not looking for complex funnels or design-heavy pages, but pages that load fast, are clear, and turn clicks into real leads.
- Budgets & Expectations
- Typical ad spend will be modest, often $500–$1,500 per month per client
- We care about phone calls, form fills, booked jobs, and actual revenue
- If ads are not producing results, we expect clear explanations and decisive action
- Efficiency matters more than fancy dashboards
What We’re Looking For
- Required
- Proven experience running Meta / Facebook ads for local service businesses
- Comfortable working with small budgets
- Strong understanding of local targeting, lead quality, high converting ad copy/creative, high converting landing pages
- Focused on leads and sales, not vanity metrics like impressions or engagement
- Nice to Have
- Experience with local service-based businesses (HVAC, roofing, contractors, home services, construction, pressure washing, etc)
- Experience running Facebook lead forms that produce real follow-up opportunities
- Ability to explain strategy and decisions clearly and simply
- What We Want to Avoid (Please Don’t Apply If...)
- You focus primarily on boosted posts or engagement campaigns
- You prioritize “brand awareness” over leads and sales
- You believe Facebook ads always need months of testing before results
- You rely on overly complex funnels for small-budget local clients
Ongoing, long-term contract work for the right person
Opportunity to grow with us as we add clients
- To Apply
- Please include a brief description of your experience running Facebook ads for local service businesses
- Include 1–2 examples of results you’ve achieved (cost per lead, lead volume, or ROI)
- Answer this question:
If a local contractor has $750–$1,000 per month to spend on Facebook ads, how would you structure the campaign to produce real leads?
Apply tot his job
Apply To this Job