Job Description
To be considered for this role, please apply via our application form: https://tally.so/r/zxz1R1
Head of Marketing & Growth – Law Firm | SEO + PPC
Remote | Full-Time
The Opportunity
A well-established, fast-growing law firm with a national presence across 20+ markets is building its marketing function in-house. We've invested heavily in digital over the past several years and have strong organic rankings, a large GBP portfolio, and active PPC campaigns across multiple markets. We're now ready to own this function internally and are looking for a seasoned operator to take the wheel.
This is a true ownership role. You'll be the firm's first in-house marketing hire, working directly with leadership and inheriting a mature foundation to build on and a team to grow.
- What You'll Own
- Multi-location local SEO across 20+ markets: rankings, content, backlink strategy, and ongoing optimization
- Google Business Profile management across the full location portfolio, including new office launches and verification
- Google Ads: full campaign management across market-specific and national campaigns
- Facebook and Instagram paid advertising: building and scaling retargeting campaigns from scratch
- Content strategy: blog production, landing pages, and local SEO content leveraging AI-assisted workflows
- Attribution and analytics: building proper tracking and a performance dashboard that gives leadership clear visibility into leads, conversions, and ROI by market
- Vendor management during transition, then full in-house ownership
- What We're Looking For
- 5+ years in digital marketing, with the majority in legal or another multi-location service industry
- Deep hands-on experience with local SEO at scale: you've managed GBP portfolios, not just optimized single locations
- Google Ads expertise: you've built campaigns from scratch and managed six-figure monthly budgets
- Experience with paid social (Meta Ads Manager), ideally in a service business context
- Strong analytics mindset: you set up tracking, build dashboards, and make decisions from data
- Comfortable operating independently and building processes, not just following them
- Hands-on experience with AI-assisted content creation and workflow automation is required
- Prior experience at a legal marketing agency is highly preferred
- Why This Role
- Senior ownership role with direct access to firm leadership and real strategic influence
- Competitive compensation package commensurate with experience
- Fully remote
- One brand to go deep on instead of managing multiple clients
- Clear growth path as the firm expands nationally
To be considered for this role, please apply via our application form: https://tally.so/r/zxz1R1
Pay: $150,000.00 - $200,000.00 per year
- Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Work Location: Remote
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