Job Description
Project Overview
We are launching a new brand called Trading Straw, a platform focused on financial education, trading psychology, and community-driven philanthropy within the trading world.
The core idea behind the name Trading Straw is simple:
You can’t drink an entire glass in one gulp — you must sip knowledge slowly through a straw.
The brand will be built around:
- a trading podcast
- educational content
- community engagement
- charitable initiatives funded by traders
We are looking for a creative designer or branding studio to help us develop the visual identity and website design for this project.
The goal is to create a modern, memorable brand that resonates with traders, investors, and financial audiences.
Scope of Work
The project includes two main deliverables:
1️⃣ Brand Identity & Logo Design
2️⃣ Website Design (landing page + structure)
Part 1 — Logo & Brand Identity
We need a professional logo and brand identity system for Trading Straw.
The design should feel:
- modern
- intelligent
- minimal
- premium
- fintech / trading oriented
The logo should visually represent the concept of learning trading gradually.
Possible conceptual directions:
- a straw interacting with a price chart
- a candle chart integrated into the straw
- liquid flowing through a straw representing knowledge or market data
- minimalist financial symbolism
We are open to creative interpretations.
Logo Deliverables
- Primary logo
- secondary logo variations
- icon version (for social media profile images)
- horizontal and vertical layouts
Color schemes should work well in:
- dark backgrounds
- light backgrounds
- social media environments
Brand Style Guide
We also need a simple brand identity kit, including:
- typography recommendations
- color palette
- icon style
- design guidelines
This will be used for:
- social media posts
- podcast artwork
- website branding
- merchandise
Part 2 — Website Design
We are looking for a modern, high-impact website design that communicates the mission of Trading Straw.
The website will serve as the home base for the community and podcast.
This is primarily a design project, not necessarily development (unless you also offer development services).
Website Goals
The website should:
- introduce the Trading Straw concept
- promote the podcast
- grow the community
- eventually support donations or membership
Website Pages
We expect the designer to create mockups for the following pages:
1. Homepage
Should include:
- hero section with logo and message
- explanation of the Trading Straw concept
- podcast section
- community section
- mission / purpose
2. Podcast Page
Showcase:
- episodes
- featured guests
- audio/video integration
3. About Page
Explain:
- the mission
- why Trading Straw exists
- the philosophy behind learning trading slowly
4. Community Page
Highlight:
- traders participating in the initiative
- community growth
- future educational programs
5. Contact / Join Page
Allow visitors to:
- join mailing list
- submit guest requests
- contact the team
Design Style Inspiration
We want the site to feel similar to:
- modern fintech brands
- trading platforms
- media podcasts
Examples of style direction:
- clean typography
- dark theme option
- minimalist design
- strong hero graphics
Think:
- modern crypto platforms
- trading education brands
- tech startup websites
Deliverables
At the completion of the project we expect:
Branding
- Logo files (SVG, PNG, AI)
- brand style guide
- color palette
- typography system
Website
- full website design mockups
- desktop and mobile versions
- UI components
- Figma or Adobe XD files
Preferred Skills
Candidates should have experience with:
- logo design
- brand identity systems
- UI / UX design
- website design
- fintech or financial brands
Preferred tools:
- Figma
- Adobe Illustrator
- Adobe XD
- Webflow design experience (optional)
Ideal Designer
We are looking for someone who:
- understands startup branding
- can create a memorable logo
- can design a website that feels modern and premium
- has experience with finance or technology brands
Bonus if you have experience with:
- podcast branding
- financial platforms
- fintech startups
Project Timeline
Estimated timeline:
2–4 weeks
Budget
Open to proposals depending on experience.
Estimated range:
$500 – $3,000
When Applying
Please include:
- portfolio of logo design work
- examples of website designs
- experience with fintech brands (if applicable)
- estimated timeline
About the Brand
Trading Straw is built around a simple philosophy:
The best traders don’t rush knowledge — they sip it slowly through the straw.
The brand will focus on:
- trading education
- trader psychology
- community learning
- giving back through charitable initiatives.
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