Job Description
We’re a growing digital marketing agency looking for a skilled Paid Ads Specialist to manage and optimize a portfolio of client accounts across Google Ads and Facebook/Instagram Ads.
$500 a month budget to start.
This is not a beginner role — we’re looking for someone who understands how to tie campaign performance directly to business objectives and ROI, not just clicks or impressions.
We currently have ~10 client accounts that are already active. This role is focused on optimization, performance improvement, and strategic alignment, not heavy daily management.
What You’ll Be Responsible For:
- Ongoing optimization of Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram)
- Aligning campaigns with each client’s specific business goals (lead gen, calls, bookings, etc.)
- Improving key metrics: CPL, ROAS, conversion rates
- Identifying opportunities to scale winning campaigns
- Auditing existing campaigns and implementing improvements
- Conversion tracking (Google Tag, GA4, Meta Pixel)
- Monthly performance summaries (short + actionable, not fluff)
What We’re Looking For:
- Proven experience managing multiple ad accounts (agency experience preferred)
- Strong understanding of:
- Google Ads (Search is a must)
- Facebook/Instagram Ads
- Conversion tracking + attribution
- Ability to think strategically, not just tactically
- Experience optimizing for leads + local service businesses (dentists, contractors, etc. is a plus)
- Comfortable working with low-maintenance accounts and still driving results
- Clear communicator
Nice to Have:
- Experience with landing page optimization
- Familiarity with CRM integrations (HubSpot, GoHighLevel, etc.)
- Experience with call tracking tools
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Scope & Expectations:
- ~10 accounts total
- Ongoing monthly work
- Estimated 5–15 hours/week depending on efficiency
- Focus is on performance improvements, not busywork
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