Job Description
You are not interested in managing campaigns. You are looking to own growth.
Most marketing leadership positions define success through impressions and activity metrics. This role defines it through enrollments. At gt.school, demand is already in place. Families are proactively searching for a credible, high-performance K–8 experience designed for gifted learners. Our AI-powered model accelerates mastery and enables students to explore advanced interests and real-world skills. The product delivers. The market is prepared.
What we require now is a marketing leader capable of converting that demand into scale.
You will own the complete enrollment engine for GT Anywhere and lead brand strategy across virtual, campus, and summer programs. Your mandate is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the trusted authority in gifted K–8 education.
There is no playbook to inherit. You will design the funnel, establish positioning, execute experimentation, and construct a reliable execution machine leveraging agencies, freelancers, and tools. You will function with autonomy and direct accountability for outcomes.
If you seek ownership of a concrete target and the authority to build the system that delivers it, we should speak.
- What You Will Be Doing
- Owning the complete enrollment funnel for GT Anywhere with direct accountability for enrollments, conversion rates, and CAC
- Designing and executing continuous experimentation to identify and remove high-impact conversion obstacles
- Developing the annual marketing strategy across virtual, campus, and summer programs, including positioning, target segments, channel mix, budget allocation, and measurable objectives
- Building a high-velocity execution system that delivers consistently through agencies, freelancers, and marketing tools
- Collaborating closely with enrollment and school teams to translate family feedback into more precise messaging and higher-converting creative
- What You Won’t Be Doing
- Executing awareness-only campaigns without accountability for enrollments
- Serving as a request-taker for ad hoc marketing tasks with uncertain ROI
- Waiting on slow approval processes or large bureaucratic teams to move forward
- Optimizing for vanity metrics that are disconnected from enrolled families
VP Of Consumer Marketing Key Responsibilities
Build and operate a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.
- Basic Requirements
- Bachelor's degree (BA or equivalent)
- 10+ years of experience owning full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments
- Demonstrated accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
- Strong funnel analytics capability with a track record of diagnosing issues and prioritizing high-impact improvements
- Experience defining brand strategy, positioning, and messaging at a company level
- Proven ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology
- Ability to work full-time (40 hours/week) in a remote role based in the United States
About Gt.school
GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.
They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.
This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.
GT School students explore their passions, develop critical thinking skills, and learn to innovate.
Because that's where genius lies.
GT School is where gifted minds turn potential into power.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5750-US-Charlott-VPofConsumerMa.001
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