Job Description
Tender Touch Therapy, LLC is dedicated to changing lives by increasing visibility and engagement within communities. The Marketing & Community Relations Specialist will be responsible for building relationships, managing referral sources, and executing marketing strategies to promote the company's services and events.
Responsibilities
- Identify and engage referral sources in order to increase awareness of MSS/TT brands, services, and events available
- Build relationships and awareness to create an abundance of referral sources as well as new patients
- Ensure TT/MSS have strong visibility and engagement in various communities and segments
- Maintain healthy social media presence
- Complete Analytics/review of all social media platforms
- Generate reviews on social media
- Schedule posts for social media
- Organize events & communicate with company prior to the event
- Attend and represent MSS/TT at community events (employment fairs, advocacy events, events hosted by other organizations, etc.)
- Hosting in-house events as strategic promotional opportunities for MSS/TT – ideation and execution
- Management of physical marketing materials including storage and deliverance to events
- Works with digital and content specialist on hybrid campaigns (digital promotion and engagement inclusive of events, KPIs, etc.)
- Ideate and create content (both digital and print) to support event and community-focused strategies, campaigns, and tactics
- Manages non-digital campaigns (example: Doctor letter campaign)
- Postcard mailing
- Management of promotions out such as flyers, educational materials, etc
- Printed poster, flyers, etc needs identified and provided to each site location once obtained
- Taking photos while on site at the clinic
- Assist in management of facility appearance
- Assist in purchasing and distribution of branded merch
- Contributes to maturation of events marketing, works with digital and content specialist on where digital meets in-person events, goals and KPIs
- Assist with identifying marketing needs for company events
- Fundraiser prep - Flyers, events made on social media, social media posts reminders, photos at the event, preparation of event bin
- Promotion of Registration deadlines
- Promotion of Training camp info - due dates, changes in rates, date reminders
- Race Weekend prep - Post heat sheets, Post Buddy instructions, reminders for equipment drop off, reminders about event parking
- Race day - Live stream opening ceremonies, provide updates and photos throughout the day
- Take photos and videos of all events and training camps
- Create athlete spotlight posts
- Create good luck videos
- Countdown videos/photos to race
- Community-building for WRTS: identify opportunities, develop strategies and tactics & activate!
- Feedback campaign development
- Assist in purchasing and distribution of branded merchandise
- Assist in management of facility appearance (posters, flyers, etc)
- Creation of promotional materials such as business cards, posters, flyers, etc
- In person marketing and promotion
Skills
- Onsite at Mt Pleasant location with options for some remote work
- Must be willing to travel to all 3 locations on occasion
- Attend weekly marketing meeting
- Attend monthly all staff meeting, presenting PRN
- Attend/present at monthly management meeting PRN
- Updated mailing lists (physical address and email addresses)
- Referral source excel document up to date
- Segment referral sources for more targeted communications
- Foster Relationships in the community coordinating
- Maintain healthy social media presence
- Complete Analytics/review of all social media platforms
- Generate reviews on social media
- Schedule posts for social media
- Organize events & communicate with company prior to the event
- Attend and represent MSS/TT at community events (employment fairs, advocacy events, events hosted by other organizations, etc.)
- Hosting in-house events as strategic promotional opportunities for MSS/TT – ideation and execution
- Management of physical marketing materials including storage and deliverance to events
- Works with digital and content specialist on hybrid campaigns (digital promotion and engagement inclusive of events, KPIs, etc.)
- Ideate and create content (both digital and print) to support event and community-focused strategies, campaigns, and tactics
- Manages non-digital campaigns (example: Doctor letter campaign)
- Postcard mailing
- Management of promotions out such as flyers, educational materials, etc
- Printed poster, flyers, etc needs identified and provided to each site location once obtained
- Taking photos while on site at the clinic
- Assist in management of facility appearance
- Assist in purchasing and distribution of branded merch
- Contributes to maturation of events marketing, works with digital and content specialist on where digital meets in-person events, goals and KPIs
- Assist with identifying marketing needs for company events
- Fundraiser prep - Flyers, events made on social media, social media posts reminders, photos at the event, preparation of event bin
- Promotion of Registration deadlines
- Promotion of Training camp info - due dates, changes in rates, date reminders
- Race Weekend prep - Post heat sheets, Post Buddy instructions, reminders for equipment drop off, reminders about event parking
- Race day - Live stream opening ceremonies, provide updates and photos throughout the day
- Take photos and videos of all events and training camps
- Create athlete spotlight posts
- Create good luck videos
- Countdown videos/photos to race
- Community-building for WRTS: identify opportunities, develop strategies and tactics & activate!
- Feedback campaign development
- Assist in purchasing and distribution of branded merchandise
- Assist in management of facility appearance (posters, flyers, etc)
- Creation of promotional materials such as business cards, posters, flyers, etc
- In person marketing and promotion
- Confident and outgoing
- Attention to detail, good organizational skills
- Driven to meet goals, has strong follow-through
- Ability to use and manage statistical data and KPIs (key performance indicators) related to events and specific community-related efforts
- Proficient in developing and using goals for specific touchpoints and efforts to achieve targeted results
- Excited about and experienced in community-building and relational marketing strategies and tactics
- Creatively oriented, experience developing content and campaigns
- Eye for design and experience in translating brand in design and content
- Exhibits responsibility and professionalism
- Strong communication skills – oral, written, and interpersonal, enjoys engaging 1:1 and 1:many, likes being out in the community and at events (work hours will be flexible as a result)
- Like to work in a fast-paced environment with others
- Flexible and adaptable
- Problem solving through investigation
- Pushes potential in self and others, empowers others
- Manages time efficiently
- Engage in healthy conflict resolution habits
Company Overview
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