Job Description
Trinchero Family Estates is seeking a standout Associate Marketing Manager for Ménage à Trois wines who brings a strategic, growth-oriented mindset and strong business acumen. The role involves supporting the development and execution of impactful marketing initiatives, including integrated brand programs, social media, innovation launches, partnerships, and retail activations.
Responsibilities
- Support in building brand plans, go-to-market strategies, developing frameworks and partnerships across distribution tiers
- Support the development and execution of integrated marketing campaigns across digital, social, PR, experiential, and retail
- Help bring seasonal, always-on, and tentpole brand moments to life in alignment with the brand strategy and creative direction
- Ability to develop strategic and creative decks and tools for distributor networks and gatekeepers
- Ensure all marketing materials reflect the Ménage à Trois brand voice, personality, and visual identity. On-going audit and asset management across channels
- Audit and collect updated content for our digital marketing platforms including brand websites and social media
- Continuous research of industries outside of alcohol beverage for new strategies and growth opportunities
- Support go-to-market plans for new product launches, including messaging, assets, sell-in materials, and activation plans
- Support the innovation pipeline by researching consumer insights, cultural trends, and emerging category dynamics
- Pull and analyze data from various platforms like Nielsen and IRI to inform decision-making
- Continuously monitor brand health indicators ensuring alignment with strategic objectives
- Support development of brand campaigns, leveraging partnerships, collaborations events, ecommerce and retail media channels
- Work closely with external agencies (creative, social, PR, experiential) to manage timelines, deliverables, and feedback
- Coordinate asset development, legal reviews, and internal alignment across stakeholders
- Track campaign performance and compile recaps, learnings, and recommendations
- Growth mindset with the ability to collaborate and support team environment
Skills
- Bachelor's degree in business/marketing required
- Minimum 1-2 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies)
- Strong communication, including ability to forge relationships across the organization at a variety of levels
- Strong presentation skills to include the ability to present to management with confidence and clarity
- Strong analytical mindset, capable of supporting branding initiatives based on both data and long-term vision
- Ability to manage multiple priorities in a fast-paced environment and prioritize without direction
- Team player and willingness to work when the business needs the support
- Experience with Microsoft Office Suite (Word, Excel and PowerPoint) required
- Experience with Circana/IRI, PowerBI, Nielsen preferred
Benefits
- Medical
- Dental
- Vision
- Life insurance coverage
- Disability benefits
- PTO
- Wellness programs
- Fertility and family building benefits
- 401(k) plan where TFE may make a discretionary profit-sharing contribution
Company Overview
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