Assistant Manager - Digital Marketing

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

LOFT creates modern, feminine clothing for women, empowering them to express their authentic selves. The Assistant Manager of Digital Marketing will manage the execution of retention marketing campaigns across various channels, collaborating with multiple teams to enhance customer engagement and loyalty.

Responsibilities

Execute the strategic retention plan to improve the customer journey and drive new, retained and reactivated clients
Own the end-to-end campaign workflow for Email, SMS and Direct Mail, including planning, creative briefing, build, QA and deployment
Maintain program calendars and ensure alignment to store sets, promotional launches and key business priorities
Review and proof content to ensure channel best practices, legal guidelines and business objectives are met
Monitor launches and performance, troubleshoot issues and optimize scheduling and execution details
Produce daily and weekly channel reporting and deliver actionable insights to leadership
Partner with agencies and cross-functional teams (e.g., CRM, Brand Marketing, Analytics, Merchandising, Loyalty/Credit, Creative and Project Management) to support segmentation, testing and new engagement strategies

Skills

Bachelor's degree required (Marketing preferred)
1–2 years of digital marketing experience
Demonstrated experience managing projects end‑to‑end and partnering effectively with cross‑functional teams
Strong attention to detail with the ability to manage multiple priorities accurately in a fast‑paced environment
Clear, effective communicator with strong listening skills and the ability to collaborate, problem‑solve, and gain alignment
Analytical and results‑oriented, with the ability to translate insights into action and deliver against timelines and performance goals
Proactive, positive, and self‑motivated; brings initiative and ideas that contribute to business growth and organizational effectiveness
Experience with ESPs a plus

Benefits

Merchandise discount at select KnitWell Group brands
Support for your individual development plus opportunities for career mobility within our family of brands.
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
Medical, dental, vision insurance & 401(K)
Employee Assistance Program (EAP)
Paid time off & holidays

Company Overview

For 25 years, LOFT has been the go-to brand for optimistic and versatile style—clothing, jewelry, shoes, and accessories—that aspires to bring joy and confidence to women everywhere, every day. It was founded in 1954, and is headquartered in New York, NY, US, with a workforce of 10001+ employees. Its website is https://www.loft.com/.

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