美国市场品牌经理 Brand Manager (U.S. Market) – AI Hardware

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

工作地点 Location: United States

部门 Department: 海外营销部 Overseas Marketing

汇报对象 Report to: 海外营销总监 / 美国区负责人

岗位职责 Responsibilities

1. 美国市场品牌与GTM策略

负责公司AI硬件产品（办公本、翻译机、录音笔等）在美国市场的品牌建设与上市策略制定。
Lead brand development and go-to-market strategy for AI hardware products in the U.S. market.
统筹产品上市全流程，包括产品定位、核心信息、上市节奏及传播策略。
Manage end-to-end product launch planning including positioning, messaging, and launch timeline.
协调产品、销售、公关、设计等跨部门资源，推动产品上市与市场推广。
Coordinate cross-functional teams to execute product launches and marketing campaigns.

2. 市场推广与用户增长

负责美国市场线上线下营销推广，包括SEO/SEM、社交媒体、内容营销及广告投放。
Drive digital marketing including SEO/SEM, social media, content marketing, and paid media.
参与重要行业展会及线下活动（如CES等），提升品牌曝光与产品销量。
Organize and participate in key industry events (e.g., CES) to increase brand awareness and sales.
与销售团队协作，开发销售支持材料及推广工具。
Develop marketing materials and sales enablement tools to support the sales team.

3. 品牌建设与市场洞察

建立并提升品牌在美国AI硬件及消费电子市场的影响力。
Strengthen brand presence in the U.S. AI hardware and consumer technology market.
跟踪行业趋势、竞争对手策略及用户需求，持续优化营销策略。
Monitor market trends and competitive dynamics to optimize marketing strategies.
定期输出市场分析报告，评估品牌影响力与营销ROI。
Provide market insights and analyze key marketing metrics including ROI.

5年以上美国市场科技硬件 / AI / IoT / 消费电子行业品牌或产品营销经验。
5+ years of marketing or brand management experience in the U.S. technology or consumer electronics industry.
具备完整的产品上市（GTM）经验，有成功案例优先。
Proven experience leading product launches and go-to-market strategies.
熟悉美国市场数字营销及线下行业活动。
Strong experience in digital marketing and industry events.
中英文流利（华语沟通能力必须），可与中国总部团队高效协作。
Fluent in Chinese and English; Chinese language capability required for collaboration with headquarters.
教育背景：211 / 985高校或美国知名大学本科及以上学历。
Education: Bachelor’s degree or above from 211/985 universities or top U.S. universities preferred.