Job Description
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Insight Global. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.
Job Description
- We are seeking a highly skilled Marketing Data Analyst/ Power BI Developer to join our client’s team in India. This individual will enable marketing effectiveness through campaign analytics, customer lifecycle insights, and targeting optimization. Key Responsibilities are shown below:
- Analyze campaign performance (conversion, uplift, ROI)
- Perform lifecycle, cohort, and retention analysis
- Evaluate promotions (fuel days, automated journeys, offers)
- Support audience targeting and segmentation strategies
- Build dashboards and reporting for marketing KPIs
- Ensure data quality and consistency across systems
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
- Skills And Requirements
- 5+ years of experience working as a Data Analyst
- Experience working with retail data around CRM, POS, and digital
- Advanced experience working with SQL, specifically complex joins, CTEs, window functions, query optimization, etc.
- Coding experience with Databricks, specifically building pipelines, querying and processing tables, distributed computing, etc.
- Experience working with Python (Pandas) and PySpark for large-scale processing
- Extensive experience with Power BI, specifically data modeling, DAX, performance tuning, etc.
- Experience with A/B testing design & measurement
- Experience with CDP / marketing automation tools
- Exposure to near real-time campaign tracking pipelines
If you have questions about this posting, please contact [email protected]
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