Job Description
Title: Senior Change Management Strategist - GenAI Leadership & Enterprise Integration
Location : Rockville, MD or McLean, VA
Target Start Date : ASAP
Type: Contract
Pay Rate: DOE
The Senior Change Management Strategist - GenAI Leadership & Enterprise Integration is responsible for developing and executing enterprise-wide change management and strategic communications strategies to drive adoption of generative AI across leadership and workforce populations.
This role takes a holistic view of GenAI fluency initiatives, aligning leadership development, data governance awareness, and enterprise learning programs. The strategist will partner closely with change management, learning and development, and cross-functional teams to deliver cohesive messaging that drives adoption, builds confidence, and enables sustained cultural transformation.
- Key Responsibilities
- Develop and execute comprehensive change management strategies and communication roadmaps supporting GenAI leadership programs and enterprise learning pathways across multiple audience segments (executives, enterprise staff, domain-specific roles, and technical teams)
- Design and lead communication campaigns that shift organizational mindsets, build trust, and drive adoption of GenAI tools and practices
- Create messaging frameworks that translate complex GenAI concepts into clear business value for diverse audiences, including senior leaders and non-technical stakeholders
- Serve as a strategic lead coordinating GenAI fluency initiatives across key focus areas, including leadership development, enterprise enablement, domain-specific expertise, and technical capabilities
- Partner with senior stakeholders and external partners to design targeted change strategies for executive and people leader audiences
- Develop and execute engagement strategies across pre-program, in-program, and post-program phases to maximize adoption, retention, and behavioral change
- Identify and activate change champions across business units; develop toolkits, messaging guides, and resources to enable leaders to drive adoption within their teams
- Collaborate with learning and development teams to ensure training content aligns with and reinforces change strategy and messaging
- Define and track adoption metrics, stakeholder sentiment, and change readiness; adjust strategies based on feedback and evolving organizational needs
- Manage change network activation and proactively identify and mitigate barriers to adoption Qualifications
- Bachelor's degree or equivalent experience in Change Management, Organizational Development, Communications, Business Administration, or a related field
- 8+ years of experience in change management, organizational transformation, or strategic communications
- Proven experience leading large-scale organizational change initiatives, particularly related to technology or process transformation
- Experience supporting adoption of emerging technologies (e.g., AI, machine learning, automation) strongly preferred
- Strong expertise in developing change narratives, communication strategies, and stakeholder engagement plans
- Excellent written and verbal communication skills, with the ability to influence and engage senior stakeholders
- Highly self-motivated with the ability to operate effectively in dynamic, fast-paced environments
- Strong analytical and problem-solving skills, with the ability to adapt strategies based on data and feedback Work Environment
- Operates within a distributed, hybrid workforce across multiple time zones
- Requires work across both Mac and PC environments and standard enterprise collaboration tools
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