Job Description
Role Description We have an immediate opening for a SEO and AI Search Specialist to join our team at US Fertility working Remote . Schedule: Monday through Friday, 8:00 AM to 5:00 PM This role provides the opportunity to grow within a nationally respected organization while remaining closely connected to the patients and teams you support every day. How You’ll Contribute In this role, the SEO and AI Search Specialist will: • Enterprise and Multi-Site SEO Strategy • Develop and maintain scalable SEO frameworks, governance standards, and best practices across a network of clinic websites and sub-brands. • Create templates and shared optimization standards that allow consistency while supporting brand-level differentiation. • Manage search strategy across multiple CMS platforms (e.g., WordPress, Squarespace), prioritizing improvements based on business impact and technical feasibility. • Conduct technical SEO audits including crawlability, indexing, Core Web Vitals, structured data, and site architecture. • Translate SEO opportunities into clear technical requirements for development partners. • Maintain overall content hygiene across the network by auditing legacy content, consolidating overlapping pages, and updating outdated information. • AI Search and Generative Engine Optimization (GEO) • Optimize content for emerging AI-powered search experiences, including Google AI Overviews and generative answer engines. • Structure content to improve visibility within AI-generated summaries, featured answers, and conversational search interfaces. • Implement schema markup and entity optimization to improve machine understanding of fertility services, providers, and treatment pathways. • Adapt content strategies to align with evolving search behavior, including question-based queries, conversational search, and multi-step patient research journeys. • Monitor how AI search results impact organic traffic patterns and adjust optimization strategies accordingly. • Local SEO • Own local SEO strategy to capture high-intent queries such as "fertility clinic near me" and city + treatment combinations. • Manage location page architecture and internal linking across dozens of clinic locations. • Collaborate with reputation management team on Google Business Profile governance and optimization. • Understand how local visibility interacts with national brand authority and communicate realistic performance benchmarks across markets. • Website Content Management and Publishing • Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, SquareSpace). • Ensure accuracy and consistency of on-page content, metadata, headers, and internal links. • Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities. • Support the production and formatting of new landing pages, service lines, and campaign-related microsites. • Medical and YMYL Content • Apply Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) expectations to all SEO content decisions. • Collaborate with clinical, legal, and compliance teams to ensure SEO recommendations align with medical accuracy and regulatory requirements. • Prioritize patient trust and content clarity over aggressive keyword targeting; know when to defer to medical standards. • Performance Monitoring and Reporting • Track and report on organic search performance including rankings, traffic, and conversion behavior using BrightEdge and GA4. • Conduct keyword research and competitive analysis to inform content updates and new page creation. • Build and maintain dashboards or reports that tie SEO outcomes to business and patient acquisition goals. • Communicate progress clearly to marketing leadership and cross-functional stakeholders. • Cross-Functional Collaboration • Collaborate with marketing, content, and development teams to align web initiatives and resolve CMS-related issues. • Support QA testing for new web launches across the clinic network. Qualifications • Bachelor's degree in Digital Marketing, Communications, Information Design, or a related field. • 3–5+ years of experience in SEO, with demonstrated success managing multi-site or enterprise-level programs. • Demonstrated experience with local SEO and location-based search strategies. • Understanding of AI-driven search trends and Generative Engine Optimization (GEO) concepts. • Proficiency with SEO platforms such as BrightEdge, SEMrush, or Ahrefs. • Experience with analytics tools including GA4 and Google Search Console. • Working knowledge of technical SEO fundamentals, including indexing, site architecture, schema markup, and Core Web Vitals. • Ability to prioritize SEO initiatives using expected impact vs. effort and communicate trade-offs to stakeholders. • Ability to translate SEO needs into technical requirements for developers. • Strong attention to detail and ability to manage content accuracy in a regulated environment. • Excellent communication and organizational skills in a multi-stakeholder environment. • Experience in healthcare, life sciences, or other regulated industries is strongly preferred. Benefits • Medical, dental, and vision insurance. • 401(k) with company match. • Tuition assistance and professional development support. • Performance-based bonus opportunities. • Generous paid time off, paid holidays, and paid parental leave. • Life and disability benefits. • Fertility Discount Program. • Employee wellness and recognition programs.