Job Description
At arenaflex, we are committed to delivering exceptional customer experiences that drive business growth and loyalty. As a key member of our Customer Engagement Planning and Measurement team, the Director of Customer Engagement Planning and Measurement will play a pivotal role in shaping our customer engagement strategies and optimizing marketing operations in the US market. If you are a seasoned marketing professional with a passion for driving business results through customer-centric approaches, we encourage you to apply for this exciting opportunity. **About arenaflex** arenaflex is a leading global healthcare company that is dedicated to improving lives through innovative products and services. With a rich history of delivering high-quality medicines and vaccines, we are committed to advancing healthcare and improving the lives of people around the world. Our company culture is built on a foundation of collaboration, innovation, and a passion for making a difference. **Job Summary** The Director of Customer Engagement Planning and Measurement will lead a team of Customer Engagement Architects, driving the development and execution of cohesive omnichannel strategies that enhance customer engagement and optimize marketing operations in the US market. This role will collaborate closely with Customer Engagement Planning and Measurement Architect Business Unit Lead, Brand Marketing, and Sales leadership to ensure alignment with digital customer strategies, fostering a culture of continuous improvement and innovation. **Key Responsibilities** - **Team Leadership and Development** - Lead and mentor a team of Customer Engagement Architects, focusing on skill development and executional excellence. - Set performance targets and participate in the assessment of team members to support ongoing professional growth. - **Strategic Oversight** - Drive the transformation of marketing strategies and customer insights into effective digital customer engagement strategies. - Oversee the development and execution of Omnichannel go-to-market and Customer Engagement planning activities that align with business goals and customer needs. - Take a cross-brand approach to maximize impactable revenue by resource management, stakeholder influence, and strategic oversight. - **Collaboration and Partnership** - Foster alignment and partnership across internal teams and external partners to design and implement non-personal promotional activities. - Collaborate with Analytics and Marketing teams to measure and optimize digital promotion spend and drive channel integration. - **Analytics and Insights** - Lead the development of engagement analytics to optimize campaign performance and inform strategic decisions that will maximize business impact. - Maintain learning agendas aligned with key business questions to deliver actionable insights for continuous improvement. - **Cultural Leadership** - Promote a culture of agency that drives continuous improvement and innovation within the team and across the organization. - Encourage the adoption of agile practices and principles to enhance team performance and adaptability. - **Market Awareness** - Stay informed about leading trends in digital marketing, customer experience, and marketing automation relevant to the industry. - Assess current and future staffing needs to ensure the right balance of architects to support agile teams. - **Operational Excellence** - Support the implementation of a behavior-based promotional approach to optimize the marketing mix across all channels. - Temporarily step into the architect role as needed to ensure continuity during staff transitions. - Act as a change catalyst for your team and stakeholders, exemplifying entrepreneurship in identifying and pursuing opportunities. **Required Qualifications** - Bachelor's degree in a relevant field. - Minimum of 12 years of experience in marketing strategy, customer experience, and multi-channel marketing, with a focus on omnichannel digital strategy. - Proven ability to lead diverse cross-functional teams and engage senior management effectively. - Strong analytical, problem-solving, and strategic thinking skills. **Preferred Qualifications** - Experience in Oncology. - Advanced degree (Master's or equivalent). - Experience in digital/omnichannel media planning and purchasing. - Familiarity with agile development methodologies and change management practices. - Knowledge of process development and optimization. **Position Location** Upper Gwynedd, PA with a hybrid work model (combination of in-office and remote work). Relocation assistance is provided. **Compensation and Benefits** The salary range for this role is $187,000.00 – $294,400.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits, including medical, dental, vision healthcare, and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. **How to Apply** You can apply for this role through our website (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting. **Equal Employment Opportunity** arenaflex is an Equal Employment Opportunity Employer, committed to inclusion and ensuring that candidates can engage in a hiring process that exhibits their true capabilities. We prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. **Accommodations** If you need an accommodation during the application or hiring process, please click here. **U.S. Hybrid Work Model** Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday – Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. **Search Firm Representatives** arenaflex does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Apply for this job