Job Description
WeRoad is a fast-growing startup disrupting the travel industry and is looking for a Marketing City Launcher in Austin. This role involves organizing marketing activities, managing events, and building partnerships within the local community to enhance brand presence and engagement. Responsibilities You will be involved in all marketing activities (e.g. events, sampling, finding new partners in Austin, community partnerships, sponsorships, guerrilla & stunts, consumer promotions, etc.) Organizing and supervising guerrilla activities, such as wild postering, stickering, and other field stunts Branded events organization, from location check to leading and managing the events entirely on your own and coordinating staff supporting you, managing deadlines, logistics and relationships with partners, venues and partner communities Proactive research of new partnerships and sponsorships, as well as supporting in acquiring new brand influencers Proactive scout for local communities (running, yoga, meet-ups, mindfulness, cycling, hyrox etc.) Scouting for existing events in target (stand-up comedy nights, music nights, after-work gatherings etc.) Supporting in acquiring new brand influencers Depending on the level of autonomy, you will also be responsible for some specific projects within marketing activities (e.g. occasional PR activities, events, partnership projects, sponsorship projects, execution of guerrilla campaigns, local brand promotions etc.) Skills You already have marketing experience and a high drive to succeed in your projects You are flexible with your time - some events and marketing activations will take part in evenings or on weekends You are familiar with; events and venues, local communities, millennial hang-out places, and lifestyle trends of millennials in Austin, and the U.S. in general You have a network of contacts in Austin that you can leverage (potential marketing partners, venues, communities etc.) You are able to prioritise WeRoad as a client, and put that extra effort into your work to achieve extraordinary Ability to plan in detail and solve problems on your own Negotiation skills, applicable to partners, stakeholders and venues managers Benefits Fun! We schedule regular events throughout the year and provide plenty of opportunities to meet our Group Leaders, WeRoaders, and the team behind the brand. Meeting new people at all times. Through participation in events, marketing activations and new partner acquisitions, you will be constantly exposed to meeting new, interesting people from the industry. Company Overview WeRoad is a traveltech company that offers a group adventure travel platform specifically designed for solo travelers. It was founded in 2017, and is headquartered in Milan, Lombardia, ITA, with a workforce of 51-200 employees. Its website is