Job Description
At arenaflex, we're dedicated to empowering small businesses and entrepreneurs to thrive in a rapidly changing world. As a Customer Marketing Lead in our UK region, you'll play a pivotal role in developing and executing global strategies for our Accounting Bookkeeping (AB) advisory boards, while also driving local programs for both AB and Small Business (SB) segments. Your mission will be to transform our advisory boards into strategic assets that influence product strategy, generate authentic advocacy, and deliver exceptional value to participants. **Our Purpose** At arenaflex, we're passionate about making a meaningful impact on the lives of small business owners and entrepreneurs. Our purpose is to automate routine tasks, surface actionable insights, and connect businesses with the right data, advisors, and apps. By doing so, we're not only making life better for small businesses, but also building a stronger economy that can change the world. **Key Responsibilities** As a Customer Marketing Lead, you'll be responsible for: ### Global AB Advisory Board Strategy Development * Support the Director of Customer Marketing to design a comprehensive, scalable strategy for AB advisory boards across US, UK, and ANZ regions that drives consistent execution while allowing for necessary regional adaptations * Create standardized frameworks, processes, and best practices for the selection, engagement, and management of AB board members * Develop programming approaches that deliver exceptional value to participants while maximizing strategic insights for arenaflex * Establish clear metrics and reporting methods to demonstrate the business impact of AB advisory boards * Collaborate closely with regional counterparts to implement the global strategy with appropriate local adaptations * Facilitate regular knowledge sharing and best practice exchange across regions ### Regional Advisory Board Execution (AB & SB) * Manage the selection, onboarding, and ongoing engagement of AB and SB (plus enterprise where relevant) advisory board members in your region (separate AU and NZ groups for ANZ) * Strategically plan and facilitate compelling advisory board workshops that generate meaningful insights while providing value to participants * Build strong relationships with board members, understanding their businesses and challenges to maximize the relevance of their contributions * Work closely with product, marketing, and leadership teams to ensure advisory board insights influence strategic decisions * Transform board members into proactive advocates who generate referrals, testimonials, and content * Develop content and communication strategies to share board insights across the organization * Create and implement retention strategies to maintain engagement with high-value board members * Develop a program that delivers value to the AB members so that they are able to grow and improve their own practices with the insights from arenaflex and the other members * Collect detailed feedback from each workshop to guide and influence product and GTM strategies ### Ongoing Community Management & Communication * Manage active Slack channels for Customer Advisory Board (CAB) members, ensuring consistent, valuable engagement between formal meetings * Develop a content strategy for Slack channels that maintains member interest and participation * Support in the development and delivery of key advisory board events and engagements outside of scheduled workshops (ie. arenaflexcon side events) * Create and curate timely, relevant content that provides exclusive value to CAB members * Establish clear communication protocols and cadence to keep members informed and engaged * Monitor member engagement and proactively address declining participation * Facilitate peer-to-peer connections and discussions among members * Gather continuous feedback through digital channels to complement formal advisory sessions * Use communication platforms to quickly validate ideas or gather input between formal meetings ### Cross-functional Collaboration * Identify and enlist a wide variety of stakeholders who can add value to advisory board outcomes * Proactively maintain strong relationships with key stakeholders, ensuring they remain well-informed and eliminating surprises * Break down silos by challenging "us vs. them" thinking, reminding all stakeholders they're working toward shared goals * Create rich, comprehensive reports that skillfully deliver necessary information to stakeholders * Serve as a knowledge hub, proactively disseminating insights, updates, and learnings across the organization ### Process Excellence & Innovation * Continuously monitor key metrics and benchmarks to optimize processes, products, and outcomes * Quickly resolve process breakdowns to ensure minimal disruption in workflow * Implement measures to prevent recurring problems * Balance focus on key results with process optimization to ensure quality and efficiency * Explore multiple approaches and experiment with alternatives to overcome barriers * Apply expertise in unique and innovative ways, finding creative solutions to complex challenges * Encourage and support creativity in others, building upon and strengthening new solutions collaboratively * Proactively understand and manage risks as they relate to your role **Success looks like** * Development of a comprehensive global AB advisory board strategy implemented consistently across regions * Successful management of vibrant, engaged AB and SB advisory boards in your region * Active, high-engagement Slack channels with consistent member participation * Measurable influence of advisory board insights on product roadmap and strategy decisions * High satisfaction scores among advisory board members * Increased external advocacy from board members through testimonials, referrals, and content participation * Recognition of advisory boards as strategic assets rather than tactical feedback channels * Stakeholders consistently well-informed and engaged in the advisory board program * Innovative approaches that set new standards for customer advisory programs * Established metrics demonstrating clear ROI of advisory board programs **Critical Competencies** * Excellent facilitation skills with ability to lead productive discussions among diverse stakeholders * Exceptional communication skills with ability to deliver complex information in a polished, precise, and compelling manner * Demonstrated ability to encourage and incorporate diverse perspectives and ideas * Strong project management capabilities with attention to detail and ability to manage multiple priorities * Data-driven approach with ability to measure program effectiveness and demonstrate ROI * Demonstrated tenacity in achieving results despite obstacles and setbacks **Experience** * Extensive experience in marketing, customer advocacy, or related fields * Proven track record and experience developing and managing customer advisory programs or similar customer engagement initiatives * Experience managing online communities and driving digital engagement * Strong understanding of B2B marketing with experience in accounting, financial services, or SaaS industries preferred * Experience working in a matrix global organizations with ability to balance global consistency with regional relevance **Why arenaflex?** At arenaflex, we're committed to creating a culture of respect, fairness, and inclusion. Our human-first approach is designed to help our employees thrive and grow both personally and professionally. We offer a range of benefits, including: * Generous paid leave to use however you'd like (plus statutory holidays!) * Dedicated paid leave to care for your physical and mental wellbeing * Employee Assistance Program to access mental health care for you and your family * Employee resource groups * Wellbeing programming and allowances * Medical, dental, vision, and disability insurance * Fertility and family forming financial support * 401k contribution matching * 26 weeks of paid parental leave for primary caregivers * Employee Share Plan * Beautiful offices with snacks and break areas * Flexible working * Career development opportunities We're an equal opportunities employer and welcome applications from diverse candidates. If you're excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and arenaflex. Apply for this job