Job Description
Manager, Website & Marketing Automation Own the digital engine behind a national growth platform Location: Remote (occasional travel) Why This Role Matters This is not a "manage the agency and report on metrics" role. You will own, build, and optimize the full digital experience across a rapidly scaling, private equity-backed platform. Think multi-brand, high lead volume, real revenue impact . If you've ever said "I wish I could actually fix this instead of just recommending it" - this is that role. About Allstar Services Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel. What You'll Own This is a builder + operator role . You will execute, not just delegate. Website Strategy + Conversion (Core Focus) Own all brand websites + landing pages across multiple markets Drive conversion rate optimization (CRO) across the funnel Lead UX, site structure, mobile experience, and performance improvements Partner with agencies-but you set direction and hold the bar Testing + Growth Run A/B and multivariate tests (CTAs, layouts, flows, etc.) Leverage tools like GA4, heatmaps, and session replay to drive decisions Continuously improve lead conversion and appointment rates Marketing Automation + Lifecycle Build and optimize email + SMS flows (lead nurture, reactivation, retention) Own segmentation, triggers, and campaign performance Improve conversion across the full customer lifecycle Execution + Ownership Launch new sites for expansion markets Manage timelines, vendors, and deliverables Build dashboards and report on what's actually driving revenue What We're Looking For (Non-Negotiables) We are targeting someone who has done this hands-on , not just managed it. 3–6+ years in website optimization, CRO, or marketing automation Experience owning web performance + conversion metrics Strong understanding of CMS platforms (WordPress preferred) Hands-on experience with: GA4 / analytics tools A/B testing platforms Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.) Comfortable working across multiple brands or high-volume environments Able to move fast, test quickly, and iterate without overengineering What Will Set You Apart You've improved conversion rates in a measurable way You've worked in a high-growth or PE-backed environment You understand how marketing ties directly to revenue You're as comfortable building as you are strategizing Why Candidates Say Yes to This Role Real ownership - not buried under layers or stuck waiting on approvals Visible impact - your work directly drives revenue and growth Scale + complexity - multi-brand, multi-market, fast-moving Autonomy - you will shape how this function is built This role is not a fit if: You prefer managing agencies vs doing the work yourself You've never owned conversion metrics end-to-end You need a highly structured, slow-moving environment Ready to Build? Apply now or reach out directly if you've been looking for a role where you can actually own and scale the digital engine-not just advise on it. Health, Dental, Vision, 401K, PTO