Job Description
Adobe is a company dedicated to changing the world through digital experiences. They are seeking an Integrated GTM Associate who will drive high-impact marketing initiatives and align Adobe’s GTM strategy with customer needs and product innovation. Responsibilities Develop AI-Driven Marketing Capabilities: Collaborate on initiatives to develop agentic capabilities for Business Development Reps and Marketers; scoping use cases and translating data into actionable insights and next-best-action recommendations.
Support Proof-of-Concept testing to improve agentic capabilities and recommendations Foster Integrated GTM Strategy & Alignment: Support the development of strategies to deliver unified customers experiences by synthesizing data from multiple sources (CRM, web, campaign, sales). Partner with Product Marketing, Sales Strategy, and Analytics to shape our unified approach to customers and ensure alignment with sales plays, product priorities, and customer personas Translate Account, Persona, & Content Strategy and Actionable Insights: Contribute to the creation and evolution of marketing scorecards and dashboards (e.g., Power BI, CJA B2B), helping teams translate data into actionable insights to inform GTM prioritization.
Assist in building and maintaining dashboards, heatmaps, and prioritization tools to support targeted engagement strategies Cross-Functional Leadership: Lead cross-functional workstreams with stakeholders across Enterprise Marketing, PMM, Sales, Content Strategy, ACS, and DX Products to drive alignment and execution Skills Currently enrolled in a full-time MBA program graduating between December 2025 – June 2026 Exceptional analytical and quantitative problem solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations Exceptional written and verbal communication skills with the ability to influence both peers and leaders Proven ability to lead cross-functional initiatives and influence senior stakeholders Excellent communication and storytelling skills, with a track record of translating complex data into compelling narratives Experience in B2B marketing, GTM strategy, or marketing operations Familiarity with AI-powered marketing tools, CRM systems (e.g., Salesforce), and campaign orchestration platforms Benefits Annual Incentive Plan (AIP) Long-term incentives in the form of a new hire equity award Company Overview Adobe is a software company that provides its users with digital marketing and media solutions.
It was founded in 1982, and is headquartered in San Jose, California, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship Adobe has a track record of offering H1B sponsorships, with 1026 in 2025, 1217 in 2024, 750 in 2023, 878 in 2022, 742 in 2021, 477 in 2020. Please note that this does not guarantee sponsorship for this specific role.