Job Description
We are looking for a US based brand writer or brand messaging strategist to help us develop stronger brand positioning for three automotive outdoor accessory brands in the US market.
Our products are in the automotive outdoor travel and cargo accessory space, including use cases related to off road travel, camping, road trips, vehicle storage, and outdoor lifestyle.
We can provide:
product line information
basic customer profiles
brand vision and direction
existing brand materials if needed
Based on the materials we provide, we want someone who can:
conduct light market research on the US automotive outdoor accessory space
understand the competitive language and brand tone in this category
create custom slogans for 3 brands
help refine our brand foundations and key messaging
improve our brand recognition, professionalism, and market presence
This is not a general content writing job.
We are specifically looking for someone who understands brand strategy, slogan writing, positioning, and consumer facing messaging for the US market.
What we are looking for
Native level or highly fluent English writing ability
Strong experience in brand messaging, slogan development, and brand copywriting
Ability to turn product features and business goals into clear brand language
Familiarity with the US automotive, outdoor, camping, off road, or travel accessory market is a strong plus
Able to do focused research and turn insights into actionable brand recommendations
Experience working with consumer brands, preferably in lifestyle, automotive, outdoor, or gear categories
Scope of work
The initial scope may include:
Reviewing the materials we provide for 3 brands
Doing light competitor and market language research
Creating several slogan directions for each brand
Explaining the logic behind each direction
Helping us improve the core brand elements and overall messaging system
Deliverables we expect
Please note that the exact deliverables can be discussed, but ideally we are looking for:
3 tailored brand slogan recommendations, one set for each brand
multiple slogan options for each brand
brief rationale for each slogan direction
messaging suggestions to strengthen differentiation, clarity, and professionalism
optional input on brand tone, positioning, and core message structure
Please apply if you can
share relevant work samples in brand naming, slogans, messaging, or positioning
explain your experience with US consumer brands
tell us whether you have worked with automotive, outdoor, gear, or lifestyle products before
describe how you would approach slogan development and brand messaging refinement
We prefer someone who can think strategically, not just write catchy lines.
If the first project goes well, this may lead to more ongoing brand and content work.
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