SEO Specialist for Kids Product Brand (Content + Strategy, No Spam Backlinks)

Title: SEO Specialist for Kids Product Brand (Content + Strategy, No Spam Backlinks)

Description:

We are looking for an experienced SEO specialist to help grow organic traffic for a single-product brand: Sheroo the Brave Little Tiger™, a comfort plush toy designed to help children feel safe and calm.

This is NOT a generic SEO role. We are NOT interested in bulk backlinks or outdated SEO tactics.

We are looking for someone who understands:
• Content-driven SEO
• Search intent (especially parenting-related)
• Emotional product positioning
• Clean on-page optimization

Scope of Work:

1. Keyword Research
• Identify high-intent keywords related to:
• child anxiety
• bedtime comfort
• separation anxiety
• comfort objects for kids
• Provide keyword clusters (not just a list)

2. Content Strategy
• Recommend 10–15 blog topics based on real search demand
• Prioritize topics that can drive traffic and conversions

3. Blog Writing (initial phase)
• Write 3–5 high-quality SEO articles 1200 words or less
• Must be natural, helpful, and written for parents (not robotic SEO content)
• Include internal linking strategy

4. On-Page SEO
• Optimize homepage and key sections
• Improve headings, keyword placement, and structure
• Ensure SEO aligns with conversion (not just rankings)

5. Light Outreach Strategy (optional but preferred)
• Suggest ways to get backlinks from:
• parenting blogs
• child development websites
• influencers

Important:
• DO NOT offer bulk backlink packages
• DO NOT use black-hat or spam tactics
• DO NOT keyword stuff

We are building a long-term brand, not chasing shortcuts.

Ideal Candidate:
• Experience in parenting, kids, or eCommerce niches
• Strong writing ability (must show samples)
• Understands SEO + conversion (not just traffic)

To Apply:

Please include:

1. 2–3 writing samples (preferably blog posts)

2. Example of keyword research or content plan

3. Brief explanation of how you would approach SEO for a product like this

Budget:

Open to fixed price or monthly retainer based on scope.

Goal:

Build sustainable organic traffic and increase conversions through high-quality SEO and content.

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