Job Description
Mission:
Engaging accessible crypto content to drive trading.
Story:Potential & current users need engaging accessible crypto content to start / resume trading.
Key PROBLEM's:CTA>3% for channels under management and 5000 traders in Q4.
How:Create current engaging crypto content, develop & maintain portfolio of publishing channels & formats, fine-tune content for SEO - Conditions.
- Constraints:
- All content should should be published after approving in content_approval by the team.
- No less that 2 articles per week for SERM.
Main performance number: Articles/week
Second performance number: Blogs/week
Third performance number: Moments/week
- Functions:
- SMM : Create SMM content for global audience of cryptotraders and fintech enthusiasts.
- Content creation : Prepare expert up-to-date crypto content in English and Russian for LATOKEN non-SMM content ecosystem.
- Email marketing : Generate engaging content for email marketing.
- Cross-unit support : Develop content to support other units needs.
- Blogs enrichment and posting : Conduct SEO optimization for the posts on LATOKEN ecosystem to generate maximum traffic according to SEO guidelines.
Requirement skills and experience:
- Hard skills:
- 3+ years in copywriting
- 2+ years in fintech or crypto
- Proven record of high engagement posts creation (150+ likes, or claps)
- Excellent English is a must. Really a must.
- Knowledge of the newest Google Search algorithms for content is a must
- Knowledge of CMS platforms such as Wordpress
- Soft Skills:
- Eagerness to work in a high-caliber team to reach maximum blitz scaling
- Independence and being able to source own content ideas
- Quick reaction to the hot news from outside and within the company
- Ability to work in high-stress environments. If you have a 9-5 attitude, you are not a good fit
- Desire to grow fast (high chance of promotion within 3 months of employment)
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