Job Description
Project Overview:
We are a specialized distributor of high-end technical instrumentation and advanced imaging solutions. We serve a sophisticated audience of researchers, engineers, and industrial leaders. We are seeking an SEO Specialist who can translate complex technical offerings into a winning search strategy to drive high-quality B2B leads.
The Goal:
To increase organic visibility for high-intent technical keywords and ensure our site is the go-to resource for professionals in our field. We need an expert who understands how to capture professional "search intent."
Key Responsibilities:
- Technical SEO & Auditing: Optimize site health, crawlability, and performance to ensure a seamless user experience.
- Strategic Keyword Mapping: Identify and target "long-tail" technical queries used by engineers and decision-makers.
- On-Page Optimization: Improve meta-structures, internal linking, and content hierarchy across specialized product and solution pages.
- Lead-Focused Reporting: Provide monthly insights on ranking growth and traffic quality using GSC and GA4.
Required Experience:
- B2B Technical Background: Proven success ranking websites in "Deep Tech," industrial, or highly specialized scientific niches.
- Sophisticated Strategy: Ability to move beyond basic SEO to handle nuanced, professional-level subject matter.
- White-Hat Approach: Focus on sustainable, long-term growth through best practices.
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