Job Description
We’re looking for an experienced SEO specialist to perform a focused audit of our website, with an emphasis on both traditional SEO and Answer Engine Optimization (AEO).
About the site
Type: B2B Property & Casualty Insurance
Approx. monthly traffic: 1,067
Key goals: increase organic leads, improve visibility in AI search results
Scope of work
- Technical SEO audit (crawlability, indexing, site structure)
- On-page SEO review (content, keywords, internal linking)
- Off-page overview (backlinks, authority gaps)
- AEO-specific analysis:
- Structured data / schema opportunities
- Featured snippet & “answer-style” content gaps
- Optimization for AI-driven search (e.g., ChatGPT, Google SGE)
Deliverables
- Clear audit report (prioritized issues)
- Actionable recommendations with impact vs. effort
- Optional: quick-win opportunities we can implement immediately
Ideal candidate
- Proven experience with SEO audits
- Familiarity with AEO / AI search optimization
- Able to translate findings into business impact (not just technical notes)
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