Job Description
Note:
The job is a remote job and is open to candidates in USA. Centric Software is a leading provider of innovative PLM solutions for the retail and consumer goods industries. They are seeking a
Senior Global Product Marketing Manager to lead marketing initiatives, define product positioning, and drive go-to-market strategies for their enterprise solutions. Responsibilities • Define product positioning and value propositions for Centric PLM and adjacent solutions, ensuring clarity, consistency, and differentiation across industries and regions • Develop, own, and evolve messaging frameworks and proof points that connect product capabilities to tangible business outcomes • Partner with Product Management to translate market trends, customer insights, and competitive intelligence into actionable recommendations that inform roadmap priorities • Coordinate go-to-market and product launches, ensuring seamless collaboration between Product, Sales, and Marketing to maximize global impact • Create and execute global campaigns with Regional Marketing to drive awareness, lead generation, and pipeline growth across key market segments • Lead Analyst Relations activities — including briefings, inquiries, and RFIs — to ensure Centric’s solutions are accurately represented in key industry benchmarks and reports • Develop customer testimonials, case studies, and proof points to strengthen product messaging and support global campaigns • Leverage strong content creation and storytelling skills to produce compelling materials across diverse channels and audiences • Create and manage enablement assets — including product decks, playbooks, and competitive battlecards — to empower Sales and Marketing teams from demand generation to deal closure • Collaborate cross-functionally to ensure unified product messaging across all channels, from digital to events to customer communications • Act as an internal ambassador for product value storytelling, helping teams across the organization articulate Centric’s differentiators clearly • Monitor and analyze performance metrics related to conversion rates, win rates, and marketing-generated pipeline to refine GTM strategies and demonstrate measurable impact • Provide insights and recommendations to improve messaging effectiveness and go-to-market performance across markets Skills • A strategic, results-oriented product marketer with 8+ years of experience in B2B enterprise software, ideally within retail and consumer goods industries • Proven in developing go-to-market strategies and messaging for PLM platforms • Deeply familiar with retail and product development lifecycles, from concept to shelf • Skilled at aligning Product, Marketing, and Sales in complex, multi-regional organizations • Adept at translating technical capabilities into compelling business narratives for executive and operational audiences • Excellent at content creation — including thought leadership, sales collateral, and digital marketing assets • A strong communicator with exceptional presentation and storytelling abilities • Self-motivated, detail-oriented, and able to thrive in a fast-paced, global environment • Autonomous and able to work independently, with strong problem-solving skills • Fun, collaborative, and full of team spirit — dynamic, creative, and curious about how technology can solve real-world challenges • Fluent in English; a second language (French, Italian, German, or Spanish) is preferred Benefits • Bonus and Benefits Annual Company Overview • #1 PLM, Planning, Pricing and Inventory, Market Intelligence, Visual Boards for consumer goods businesses.
It was founded in 1997, and is headquartered in Campbell, California, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job