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Your information may be shared with the company.Following CompanyReport this jobSaveEmailAll First American Title Insurance Company jobs Digital Marketing Campaign Manager (remote possible) First American Title Insurance Company - Seattle, WA Posted: 10/29/2025 - Expires: 1/27/2026 Job ID: 292813801 I have already applied Save Print Email Share • * • * Job DescriptionWho We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people.
They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists.
First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com What We DoDrive measurable growth for FAEC by planning and executing integrated, performance oriented marketing campaigns that educate the market on 1031 exchanges and convert demand into qualified opportunities for our nationwide team. You will own campaign strategy, audience segmentation, channel mix, budget, execution, and reporting-partnering closely with subject matter experts, sales/exchange counselors, and compliance to scale a high trust, education first demand engine.
What You'll Do Strategy & Planning Build a quarterly campaign roadmapaligned to business goals (education, lead generation, pipeline influence) and key market moments (industry events, seasonality). Define audience segments (e.g., real estate investors, brokers/agents, developers, attorneys/CPAs, wealth advisors) and value propositions by persona and lifecycle stage. (First Exchange) Set objectives and channel mix across paid, owned, and earned media with clear targets for MQLs, CPL, ROAS, and pipeline contribution.
Campaign Execution Launch and optimize multichannel programs across Paid Search (bolthires/bolthires), Paid Social (LinkedIn), Display/Retargeting, SEO, Email/Nurture, Webinars & Virtual Events, and landing pages. Own the 1031 webinar program(calendar, promotion, moderator/host prep, attendee experience, followup nurtures) in partnership with FAEC subjectmatter experts. (First Exchange) Partner with content/creative to deliver compliant, plainlanguage assets (guides, checklists, timelines, videos, case stories) that educate without providing tax or legal advice; ensure approved disclaimersand brand standards are applied.
(First Exchange) Coordinate lead routing, SLAs, and feedback loops with regional teams to maximize conversion from inquiry consultation exchange. Analytics, Testing & Optimization Implement campaign measurement using GA4 + tag management, CRM, and marketing automation; maintain UTM governance and campaign taxonomy. Build dashboards that track MQL quality, SQL rate, bolthires per opportunity, pipeline/revenue influence, ROAS,and webinar funnelmetrics (registrations, live attendance, ondemand views, MQL conversion).
Run continuous A/B tests(creative, offers, bids, forms, journeys) and conversionrate optimization on landing pages. Marketing Operations & Data Manage budgets and pacing; forecast and reallocate spend to highestreturn channels. Maintain clean data flows between ads platforms, MAP (e.g., Marketo/HubSpot/Eloqua/Pardot), and CRM (e.g., Salesforce); partner with RevOps on lead scoring and attribution. Compliance, Privacy & Brand Stewardship Ensure campaigns and content meet internal legal/compliancerequirements and include approved disclaimers(no tax/legal advice), adhere to privacy laws/regulations(CANSPAM, TCPA, CCPA/CPRA, GDPR as applicable), and follow accessibility best practices (WCAG 2.1 AA).
(First Exchange) Align with First American's governance culture and processes expected of a subsidiary within a publicly traded enterprise. (First Exchange) Collaboration & Vendor Management Lead crossfunctional work with FAEC experts, regional offices, product/IT (for web enhancements), and corporate brand/PR. Manage agencies and martech vendors; set SOWs, SLAs, and performance scorecards. What You'll Bring MustHaves 3-5+ years of B2B/B2C digital marketingexperience with proven ownership of multichannel campaigns and pipeline impact; experience in financial, real estate, or other regulated industriesstrongly preferred.
Handson expertise with bolthires Ads, bolthires Ads, LinkedIn Ads, GA4, bolthires Tag Manager, and one major marketing automationplatform (Marketo/Eloqua/HubSpot/Pardot) integrated to Salesforce (or similar CRM). Webinars/virtual events experience (e.g., Zoom Webinars, ON24): promotion, hosting, and postevent nurtures. Strong analytics skills (Excel/Sheets; dashboarding in Looker/Tableau/Power BI) and a testandlearn mindset. Excellent copywriting and editorial judgment for educationled contentthat is compliant, accurate, and accessible to nonexperts.
Familiarity with SEOfundamentals and CRO/landing pagebest practices. NicetoHaves ABM experience (Demandbase/6sense/Terminus), basic HTML/CSS, or SQL for adhoc analysis. Experience marketing 1031 exchangesor adjacent realestate investment services. (First American) Education & Certifications BA/BS in Marketing, Communications, Business, or related field (or equivalent experience). Relevant certifications (bolthires Ads, GA4, LinkedIn Marketing) are a plus. Success Looks Like (Core KPIs) Pipeline Impact:Marketingsourced/influenced opportunities and revenue.
Efficiency:bolthires/MQL, bolthires/SQL, ROAS, and CAC payback improvements. Quality:MQLSQL conversion rate; lead SLAs met; sales acceptance rate. Web Performance:Organic traffic growth, landing page conversion rate, form completion rate. Programs:Webinar registrations/attendance and MQL lift; email deliverability and engagement; paid channel CPA targets met. Tools You May Use bolthires Ads, bolthires Ads, LinkedIn Campaign Manager, GA4, bolthires Tag Manager, Salesforce, Marketo/HubSpot/Eloqua/Pardot, webinar platforms (Zoom Webinars/ON24), CMS (e.g., WordPress or enterprise CMS), Looker/Tableau/Power BI.
The pay range for this role is $62,700.00 -$83,575.00
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location. Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed. What We OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work.
First American is an equal opportunity employer in every sense of the term. • * Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan. First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer. Job Summary Veteran Preference Company Details Company First American Title Insurance CompanyIndustry Consumer Lending Job Information Location Seattle, WAWebsite Type Full Time EmployeeExperience 2+ to 5 YearsEducation Level Bachelor's DegreeJob Position 1 Position(s) Open Duration Over 150 Days Additional Information Federal Contractor NoAffirmative Action Plan No View More Jobs All First American Title Insurance Company jobs Follow Company
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