Job Description
TITLE:
Content & Brand Strategist for Christian Faith-Based Personal Brand That Hopes To Take Christian-Based Biblicall Ideas Mainstream In A Creative And Intellectual Way That Appeals To People Interested In Creativity And Unique And Deep Thought.
JOB OVERVIEW:
Iยm building a personal brand that explores the intersection of Christian faith, relatable life lessons, creative ideas and intellectual discussion. My goal is to reach a broad audience through platforms like podcasts, YouTube, blogs, and social media. Although a lofty goal: Ultimately, I want to grow into a recognized voice that can sell out speaking events, publish bestselling books, and attract a large following.
Iยm looking for an experienced Content & Brand Strategist to help me refine my brand identity, craft a cohesive content strategy, and develop marketing plans that will broaden my audience.
KEY RESPONSIBILITIES:
1. BRAND IDENTITY & MESSAGING
ย Refine or define the brandยs core values, voice, and visuals.
ย Develop a clear brand style guide (colors, fonts, logo usage) if needed.
ย Craft a compelling tagline or slogan that resonates with my audience.
2. CONTENT STRATEGY
ย Propose a structured content calendar (podcasts, YouTube videos, blog posts, social media).
ย Brainstorm creative content ideas that blend faith, life advice, and intellectual depth.
ย Suggest topics, formats, and platforms to maximize reach and engagement.
3. MARKETING & GROWTH
ย Outline marketing tactics for platforms like Instagram, YouTube, and X (formerly Twitter).
ย Recommend strategies for organic growth, including SEO for blog content and YouTube optimization.
ย Identify potential collaborations, influencer partnerships, or guest appearances to broaden reach.
4. PROJECT MANAGEMENT & SYSTEMS
ย Help set up workflows, schedules, and processes for consistent content output.
ย Advise on tools or platforms for organizing and automating content creation and posting.
DELIVERABLES:
ย 3ย6 MONTH CONTENT ROADMAP:
A detailed calendar (e.g., in Google Sheets, Notion, or Trello) with topic ideas, publication dates, and promotional tactics.
ย MARKETING & GROWTH PLAN:
Specific steps for social media, SEO, collaborations, and potential paid advertising (if applicable).
ย RECOMMENDATIONS FOR EXECUTION:
Guidance on how to best produce and distribute content (recommended design tools, analytics trackers, scheduling apps).
QUALIFICATIONS:
ย Proven experience with brand development and content marketing, ideally for personal brands.
ย A track record in social media growth (Instagram, YouTube, podcasts) with examples or success stories.
ย Familiarity with faith-based or personal development niches is a plus (but not mandatory).
ย Strong communication skills and the ability to translate big-picture goals into actionable tasks.
BUDGET:
ย BUDGET: Open to either hourly or fixed-price proposals; please include your rate or estimated cost. I am not too concerned about cost as i will pay for quality work but i work an entry level job and cannot go overboard.
HOW TO APPLY:
ย Share any initial thoughts or ideas you might have for my brand And Provide A Brief Summary Of How You Would Take Me From Essentially 0 To A Big Brand!
Thank you for your time and I look forward to collaborating on my Personal Brand.
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