Job Description
About the position
- Responsibilities
- Lead the planning and execution of the promotional, batch, and ad hoc email marketing program to achieve integrated multi-channel objectives.
- Oversee all aspects of campaign deployment, from development to QA, ensuring campaigns are high-quality, accurate, and meet executional standards.
- Continuously innovate to drive channel growth, ensuring alignment with overarching business goals and catering to various customer segments.
- Identify and implement process improvements to increase speed to market, minimize manual effort, and enhance execution excellence.
- Define KPIs, leverage data insights, and collaborate with testing & targeting teams to refine segmentation, improve targeting, and optimize performance.
- Manage the channel budget and guide the team to ensure efficient and effective use of resources.
- Proactively partner with and influence internal teams and external vendors to drive alignment, gather insights, and ensure optimal campaign execution and innovation.
- Mentor and train team members on processes, technologies, and best practices, promoting a culture of excellence and continuous improvement.
- Requirements
- Bachelor's Degree in Business, Marketing, Computer Science, or a related field.
- 5-7+ years in marketing, focusing on email management, CRM strategies, and data-driven decision-making.
- Deep knowledge of email best practices, channel metrics, and emerging CRM technologies and trends.
- Proficiency with enterprise email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign) and advanced CRM strategies.
- Highly organized with strong attention to detail.
- Previous people management experience.
- Nice-to-haves
- Master's in Marketing, Business Technology, or related field.
- Experience in an agency or branded environment, recognized expertise in email/CRM marketing.
- Benefits
- Work from home on Fridays.
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