Job Description
About the position
The CRM Manager, Mobile is responsible for leading and executing multi-channel CRM initiatives with a strong focus on mobile marketing. This role emphasizes messaging, segmentation, and channel strategy throughout the customer journey, collaborating with digital channels to enhance customer retention and drive revenue growth.
- Responsibilities
- Lead and execute CRM strategies focused on mobile messaging (SMS, push notifications, in-app) to drive incremental guest visitation and sales. ,
- Develop and maintain the Customer Journey Road Map, optimizing mobile messaging for personalized communications. ,
- Own and manage the direct marketing strategy for the season pass program, focusing on mobile messaging channels. ,
- Manage mobile messaging requests from stakeholders and incorporate them into the CRM marketing calendar. ,
- Collaborate with CRM team members to develop A/B testing strategies for mobile messaging and evaluate performance. ,
- Align mobile messaging strategies with broader company goals through collaboration with cross-functional teams. ,
- Manage and mentor 1-2 direct reports, enhancing their skills in mobile messaging and CRM strategies. ,
- Stay current with mobile messaging innovations and industry best practices to shape future strategies.
- Requirements
- 5-7 years of experience in strategic design and implementation of measurable marketing programs. ,
- Strong technical skills with the ability to quickly learn new technologies. ,
- Proven leadership and team oversight resulting in high performance. ,
- Demonstrated ability to design and execute integrated campaigns across multiple channels. ,
- Strong understanding of mobile marketing best practices, including segmentation and compliance with regulations. ,
- Skilled in using marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud. ,
- Proven ability to analyze campaign performance data and adjust strategies in real time. ,
- Experience with DMP, CDP, and/or CRM platforms. ,
- Ability to work autonomously in a fast-paced environment. ,
- Strong project management skills and excellent communication abilities.
- Nice-to-haves
- Experience with customer segmentation. ,
- Familiarity with the resort and leisure industry. ,
- Copywriting experience for mobile messaging. ,
- Previous experience with IBM Acoustic. ,
- Adobe Experience Platform experience.
- Benefits
- 401(k) matching ,
- AD&D insurance ,
- Commuter assistance ,
- Dental insurance ,
- Disability insurance ,
- Employee assistance program ,
- Flexible spending account ,
- Free Ikon Pass for eligible employees ,
- Discounted skiing/riding for friends and family ,
- Flexible Time Off (FTO) and Paid Time Off (PTO) policies ,
- Generous discounts on outdoor gear and apparel ,
- Medical, dental, vision, life, and disability insurance ,
- Paid parental leave of up to 6 weeks ,
- Flexible/hybrid workplace policy
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