Job Description
- Job Description:
- Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences.
- Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts.
- Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement.
- Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders.
- Manage budgets, timelines, and results while continuously experimenting with new tactics and tools.
- Lead and analyze research projects to surface insights that fuel smarter ABM strategies.
- Requirements:
- 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred).
- Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
- Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau.
- Analytical mindset with the ability to interpret data and communicate insights clearly.
- Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders.
- Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
- Benefits:
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
Apply Now
Apply Now