Job Description
Job Title: Adobe Real-Time CDP (RT-CDP) Specialist
Location: USA
Employment Type: Contract
Experience:- Total Exp. 8+ years, Experience in RT-CDP 3+ years
Note:- Candidates located in the US along with the proper work authorisation should only apply.
Adobe Certifications is preferred
About DataShouts
DataShouts is a fast-growing Digital Analytics, MarTech, and BI consulting firm. As an official Adobe Certified Reseller and implementation partner for leading analytics platforms, we help businesses make data-driven decisions with confidence. Our services span Web & Mobile Development, Digital Analytics, BI, and Conversion Rate Optimization.
About the Role:
We are looking for an experienced Adobe Real-Time Customer Data Platform (RT-CDP) Specialist to join our team. In this role, you will be responsible for building, managing, and optimizing real-time audience segmentation, customer profiles, and data activation strategies. Your work will enable highly personalized, data-driven marketing campaigns across multiple channels.
Key Responsibilities:
- Configure, manage, and optimize Adobe RT-CDP for audience segmentation and activation.
- Integrate RT-CDP with internal and external systems (CRM, analytics, email, media platforms, etc.) to enable seamless data flow.
- Build and maintain unified customer profiles by leveraging first-, second-, and third-party data.
- Develop and execute audience strategies for personalized, real-time marketing initiatives.
- Ensure data accuracy, privacy compliance (GDPR, CCPA), and governance best practices within RT-CDP.
Collaborate with marketing, analytics, and IT teams to align data activation strategies with business goals.
- Monitor and analyze performance metrics to continually improve targeting and engagement.
Stay informed on Adobe RT-CDP feature updates and evolving customer data platform trends.
Required Skills & Qualifications:
- Proven 3+ years of hands-on experience with Adobe RT-CDP in a professional environment.
- Strong knowledge of customer data platforms, identity resolution, and data activation workflows.
- Familiarity with Adobe Experience Platform and integrations with other Adobe Experience Cloud tools.
- Experience with marketing technology integrations (CRM, ESPs, analytics tools, ad platforms).
- Strong understanding of customer data privacy regulations (GDPR, CCPA) and compliance practices.
- Analytical mindset with ability to translate data insights into actionable strategies.
- Excellent communication skills and ability to work in a collaborative, cross-functional environment.
Perks & Benefits:
- Competitive salary and benefits package
- Opportunity to work on advanced customer data initiatives with leading marketing technology.
- Collaborative and growth-oriented work culture.
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