Job Description
We are seeking an experienced AI Automation Engineer to streamline our Mobile IV Clinic's online presence. The ideal candidate will be responsible for setting up social media channels, creating automated funnels, and implementing AI-driven content strategies. Your expertise will help us efficiently manage bookings and enhance customer engagement. If you have a strong background in AI automation, social media management, and content creation, we want to hear from you!
AI Automation Engineer / Social Media, Funnel, Booking & AI Content Setup for Mobile IV Clinic
Milestone-based Upwork posting for Phase 1 implementation. Designed to support expansion to three additional companies after successful launch.
ProjectPhase 1 build for a Mobile IV Clinic. The clinic website is already being built; this role focuses on connections, automation, booking, lead routing, AI-assisted marketing workflows, and OpenClaw bot orchestration on our Mac Mini.
Platforms Instagram, Facebook, TikTok, website/funnel, booking calendar, OpenClaw bot layer, and supporting AI content tools.
Job Overview
We are hiring an experienced AI automation / social media systems developer to build the first phase of an automated marketing and lead-generation system for one company: a Mobile IV Clinic.
This is Phase 1 only. After successful completion, we plan to expand the same system architecture to three additional companies.
The IV clinic website is already being built, so this project is not for building a full website from scratch. This project is for connecting and implementing the automation, social media, booking, AI content, OpenClaw bot orchestration, and lead-routing systems around the business.
This project will be milestone-based only so costs can be tightly controlled and monitored.
Business Scope
- 1 company to start: Mobile IV Clinic
- Existing asset: Website is already being built
- Primary social platforms in Phase 1: Instagram, Facebook, and TikTok
- Primary objective: Build a clean, scalable system that connects social media, booking, AI content tools, and OpenClaw so the owner can command the BOT or BOTs to generate more videos, prepare content, and trigger posting tasks as needed
What We Need Built
1. Social Media Setup and Linking
- Connect and properly configure Instagram business profile/account
- Connect and properly configure Facebook business page/business assets
- Connect and properly configure TikTok business account
- Link social channels correctly to the website, booking links, and funnel pages
- Configure bio links, CTA routing, and profile flow for conversion rather than appearance alone
2. Funnel, Website and Booking Connection
- Connect the existing IV clinic website to the booking and scheduling system
- Align the funnel or landing-page flow with the website booking flow
- Route social traffic to the correct page or booking path
- Embed or link the calendar and scheduler properly
- Integrate staff availability with the booking calendar
- Optimize the booking flow for a mobile IV service business
Preferred experience with Amelia, Calendly, Google Calendar / Outlook sync, and service-based booking systems.
3. AI Content Workflow and OpenClaw Bot Orchestration
- Implement an AI-assisted content workflow for IV clinic marketing
- Connect OpenClaw on our Mac Mini as the orchestration and bot-command layer
- Set up a repeatable process for scripts, hooks, captions, content ideas, CTA copy, and reusable video variations
- Enable the owner to command the BOT or BOTs to generate additional videos, regenerate creative variations, and prepare platform-specific posts for Instagram Reels, Facebook content, and TikTok videos
- Connect approved AI tools to OpenClaw workflows so command-triggered and repeatable posting tasks can be run where supported and approved
- OpenClaw is already installed on a Mac Mini and ready to function. This includes installation, some added skills, and integration with Telegram.
4. DM, Inquiry and Lead Capture Workflow
- Set up Instagram DM automation or inquiry-routing flow where appropriate
- Set up Facebook inquiry or messaging flow where appropriate
- Connect website inquiries and booking leads into a structured backend flow
- Route leads into Google Sheets, CRM, email, or another simple, approved backend system
- Create a practical auto-response / FAQ framework with escalation to human staff when needed
5. Calendar and Staff Availability System
- Customers must be able to request or book only available times
- Staff must be able to block off times when they are unavailable
- The booking system must reflect real calendar availability
- The website and funnel must point to the same booking system
- Social traffic should ultimately route into the same booking system
6. Documentation and Scalability
- Provide basic documentation and/or Loom walkthrough
- Provide a credentials and integration map
- Provide a simple SOP for staff to update availability, review leads, and use the system
- Build the setup cleanly enough that it can later be extended to three additional businesses
Preferred Tech and Tools
Category Preferred Tools / Experience
AI / content tools OpenAI / ChatGPT API, Canva, CapCut, Runway, ElevenLabs
Automation / workflow tools OpenClaw (strongly preferred), Zapier, Make, n8n
Booking / calendar tools Calendly, Google Calendar, Outlook
Social / business tools Instagram Business / Meta Business tools, Facebook Business Page tools, TikTok Business tools
Milestone-Based Pricing Structure
We want fixed milestone pricing, not open-ended hourly work. Please apply only if you are comfortable working milestone-by-milestone with clear deliverables and acceptance criteria.
Milestone 1 Discovery, System Architecture and Social Account Audit $150
Deliverables:
- Review existing IV clinic setup
- Audit website status and what is already built
- Audit Instagram, Facebook and TikTok accounts or setup requirements
- Confirm recommended stack for booking, lead routing, AI workflow, and OpenClaw orchestration
- Provide a clear implementation map for Phase 1
Acceptance criteria:
- Written roadmap of what will be built
- Tool recommendations finalized
- Any missing account or setup requirements clearly identified
Milestone 2 Social Media Business Setup and Linking $200
Deliverables:
- Connect and configure Instagram business profile
- Connect and configure Facebook business page / business assets
- Connect and configure TikTok business account
- Link social channels correctly to the website, booking links and funnel pages
- Configure link routing and CTA flow from bios and profiles
Acceptance criteria:
- Social profiles properly connected
- Business-facing links working
- User can move from social profile to website or booking flow cleanly
Milestone 3 Booking and Calendar Integration $200
Deliverables:
- Connect booking system to the existing website
- Integrate Amelia or Calendly (or approved equivalent)
- Connect staff calendars
- Configure availability, blackout times, service durations and buffers
- Ensure the same booking system is used across website and funnel
Acceptance criteria:
- Live booking flow working
- Staff can block unavailable times
- Bookings reflect actual availability
- Booking system usable from website and conversion pages
Milestone 4 Funnel and Landing Flow Connection $350
Deliverables:
- Connect social traffic to the correct landing flow
- Create or configure a simple funnel or landing structure tied to the existing website
- Make sure Book Now and lead CTAs route properly
- Ensure mobile-friendly conversion flow
Acceptance criteria:
- Social traffic routes into the booking flow
- Funnel or landing-page logic is working
- Booking CTA path is clean and functional
Milestone 5 AI Content Workflow + OpenClaw Bot Command Layer $700
Deliverables:
- Implement AI-assisted content generation workflow for IV clinic marketing
- Connect OpenClaw on our Mac Mini as the orchestration layer
- Set up BOT or BOTs that can be commanded to generate additional videos, regenerate creative variations, and prepare platform-specific captions/posts
- Connect practical AI tools and build repeatable command-triggered workflows for Instagram, Facebook, and TikTok content generation and posting tasks where supported
Acceptance criteria:
- OpenClaw is connected and demonstrably able to trigger content-generation tasks
- Team can command the BOT or BOTs to generate more videos and prepare or trigger posts where appropriate
- Working content workflow demonstrated and documented clearly
Milestone 6 Lead Capture, DM and Inquiry Routing $300
Deliverables:
- Set up inquiry / lead capture flow from website and/or social
- Create basic DM or message-routing framework where appropriate
- Route leads into sheet / CRM / email / backend
- Configure notifications or basic follow-up routing
Acceptance criteria:
- New inquiries are captured and routed properly
- Team can view and respond to leads in a structured way
- System is stable and documented
Milestone 7 Testing, Cleanup, Documentation and Handoff $250
Deliverables:
- Full testing of social → website / funnel → booking → lead capture flow
- Fix bugs and connection issues
- Provide Loom walkthrough or documentation
- Complete admin handoff
Acceptance criteria:
- System works end-to-end
- Documentation delivered
- Handoff completed cleanly
Budget
Target total fixed budget: $2,000
We are open to slightly different pricing only if clearly justified, but we strongly prefer proposals that respect the milestone structure above.
Important Notes
- This is Phase 1 only
- If this project is completed successfully, we will expand the system to three more companies.
- We want a practical builder who can implement and connect the moving parts cleanly
- We do not want a generic virtual assistant
- We do not want someone who only knows design but not integrations
Required Experience
- Instagram, Facebook and TikTok business setup and linking
- Funnel or landing-page conversion flow
- Booking and calendar integrations
- Calendly
- Google Calendar / staff availability systems
- AI-assisted content workflow implementation
- Lead capture / inquiry routing / automation
- OpenClaw setup, orchestration, or comparable agent-based workflow experience
- Zapier, Make, n8n or similar automation tools
To Apply
- Examples of similar systems you have built
- Which tools you recommend for this IV clinic setup, including OpenClaw integration
- Which booking/calendar system you would use and why
- Your experience with Instagram, Facebook, and TikTok business linking and posting workflows
- Confirmation that you are comfortable with fixed milestone-based work and can build the OpenClaw bot-control layer
- Estimated timeline for each milestone
Please start your proposal with the word: HYDRATE
Future Opportunity
This first project is for one Mobile IV Clinic, but we intend to expand this system to three additional companies after Phase 1.
A successful developer may be retained for future builds and ongoing system expansion.
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