Job Description
AI-Driven Performance Marketing & Growth Manager
Google Ads | AI Search | Funnel Optimization | HubSpot
Remote | Full-Time or Consultant
The Lonely Entrepreneur – www.lonelyentrepreneur.com
GENERAL
We are only looking for people who pursue excellence and expect excellence from their teammates. If you are comfortable with average, this is not the role for you.
The Lonely Entrepreneur is looking for a high-level performance marketing leader who can drive customer acquisition and revenue through modern digital channels — particularly Google Ads, AI-driven search behavior, and conversion funnel optimization.
This is not a traditional PPC role.
We are looking for someone who understands how AI is changing search, advertising, and customer acquisition, and who can build a modern growth engine across paid search, landing page optimization, and lifecycle marketing.
We are considering both full-time employees and experienced consultants.
ABOUT THE LONELY ENTREPRENEUR
The Lonely Entrepreneur helps founders turn the struggle of entrepreneurship into success by giving them one place to go for answers.
Our solutions include:
Sidekick Consulting (Primary Focus)
Sidekick provides one-on-one strategic support for entrepreneurs and CEOs, helping them navigate the most difficult challenges of growing a business.
- Sidekick works directly with founders on issues such as:
- scaling their company
- leadership and team challenges
- cash flow and operational issues
- growth strategy and decision-making
Generating high-quality leads for Sidekick consulting is the primary focus of this role.
The Lonely Entrepreneur Learning Community
A SaaS platform that provides entrepreneurs with the knowledge, tools, and support to start and grow their businesses.
- Members gain access to:
- 2,000+ learning modules on business and personal challenges founders face
- Hundreds of templates and vetted vendor resources
- Coaching and peer community
- Funding opportunities
- Vendor deals and tools
- Additional Offerings
- Entrepreneur Survival Guide – a structured framework for navigating entrepreneurship
- Content, tools, and resources designed to help founders at every stage
Learn more:
https://lonelyentrepreneur.com
Video overview:
https://youtu.be/4fEH2dJFKpM
ROLE OVERVIEW
We are hiring an AI-Driven Performance Marketing & Growth Manager responsible for building and optimizing our digital acquisition engine, with a primary focus on generating qualified consulting leads for Sidekick.
- This role will lead the strategy and execution across:
- Google Ads
- AI-driven search targeting
- landing page optimization
- conversion funnels
- HubSpot marketing automation
The goal of the role is simple:
Generate high-quality leads that convert into consulting engagements and Learning Community members.
You will own the entire digital acquisition funnel — from search intent to conversion.
WHAT SUCCESS LOOKS LIKE
- A successful candidate will:
- Build high-intent Google Ads campaigns targeting entrepreneurs searching for help solving real business problems
- Identify search opportunities driven by AI-based queries and long-tail search behavior
- Improve landing page conversion rates and lead quality
- Build automated nurture funnels inside HubSpot
- Create a scalable growth engine that continuously brings entrepreneurs into the ecosystem
- This role will be measured by:
- qualified consulting leads generated
- cost per lead
- conversion rates
- revenue generated from digital channels
KEY RESPONSIBILITIESPerformance Marketing
- Lead and optimize paid acquisition campaigns including:
- Google Search campaigns
- Performance Max campaigns
- high-intent keyword targeting
- conversion tracking and attribution
Continuously test new messaging, creative, and campaign structures to improve performance.
AI-Driven Search Strategy
Identify emerging search behavior and high-intent queries from entrepreneurs searching for solutions.
- Develop strategies around:
- problem-based search queries
- long-tail founder questions
- intent-driven keyword clusters
Use AI tools to generate and test ad copy variations and campaign strategies.
Conversion Funnel Optimization
- Design and optimize the entire digital funnel:
- landing pages
- lead capture
- booking flows for consulting calls
- conversion experiments
Continuously improve conversion rates and lead quality.
HubSpot Lifecycle Marketing
- Own HubSpot marketing automation including:
- lead segmentation
- lifecycle workflows
- nurture campaigns
- onboarding sequences
Build automated systems that move prospects from awareness to conversion.
Analytics & Attribution
- Build dashboards and reporting to analyze:
- cost per lead
- cost per acquisition
- funnel performance
- campaign ROI
Identify new growth opportunities through data analysis.
- REQUIRED EXPERIENCE
- 5+ years of experience in performance marketing or growth marketing
- Proven experience managing Google Ads campaigns that generate measurable revenue
- Strong experience with HubSpot marketing automation and CRM workflows
- Deep understanding of digital funnels and conversion optimization
- Experience identifying high-intent search opportunities
- PREFERRED EXPERIENCE
- Experience marketing consulting services or high-ticket offerings
- Experience marketing SaaS platforms or subscription communities
- Strong background in SEO and content-driven growth
- Familiarity with WordPress and landing page optimization tools
- SKILLS & TRAITS
- Data-driven decision maker
- Strategic thinker who can also execute
- Comfortable working in entrepreneurial environments
- Strong analytical and problem-solving ability
- Excellent communicator and collaborator
COMPENSATION
We are considering both employees and consultants.
Consultant compensation:
$3,000 – $7,000 per month depending on experience and scope.
Full-time compensation will be competitive based on experience.
ABOUT THE LONELY ENTREPRENEUR
The Lonely Entrepreneur is a one-stop shop for entrepreneurs that helps them turn the struggle into success.
To learn more visit:
www.lonelyentrepreneur.com
Pay: $3,000.00 - $5,000.00 per month
- Benefits:
- Flexible schedule
Work Location: Remote
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