AI Growth Manager, Full-Stack Customer Acquisition

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Last time we posted this role, 30+ marketers applied. Only one had the AI-builder chops we needed. Her gap? She didn't know horses. We're looking for the unicorn: an equestrian who builds with AI and owns the growth engine.

We Define Who We Become.

At Schneiders Saddlery, that's not a tagline -- it's how we operate. We're a 75-year family-owned equestrian brand positioned to dominate the digital transformation of a $12B market. We need a Growth Manager who lives in three worlds: horses, AI, and growth marketing.

Why Equestrian Background is Required (Not Bonus):
You know why a horse owner researches a blanket for three weeks before buying. You understand that "cheap tack" isn't a value proposition -- it's a liability. You feel the seasonal rhythms: winter blanket prep starts in August, show season drives boot sales in March, and fly spray demand spikes before you'd expect.
That intuition can't be taught. It's the difference between a generic DTC marketer and someone who speaks our customers' language authentically.
We're horse people helping horse people. We're In It With You means something here.

You've deployed agentic AI systems that run in production
You've built apps, automations, or AI-powered tools from scratch
"Vibe coding" is your daily practice -- you use Claude or ChatGPT to BUILD things
You've created Zapier/Make workflows with AI integration, custom dashboards, or prototyped with code
You have a hunger to work with AI more -- an AI-first mindset is non-negotiable
Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer partnerships
Shopify Platform: Merchandising, UX, CRO, A/B testing (hands-on, not delegated)
SEO Strategy: Content-to-conversion, product page optimization
Amazon Execution: Channel strategy, agency management, marketplace growth
Analytics & Attribution: CAC, LTV, cohorts, multi-touch attribution (GA4, SQL)
AI Systems: Build and deploy automations that scale output without headcount
Acquire 10K-20K new customers (30-50% YoY growth)
Drive $2M-4M incremental revenue
Improve CVR 50-100 basis points ($500K-1M impact)
Launch 2-3 new profitable channels
Scale Amazon to seven-figure channel
Deploy AI systems that eliminate 20-30 hours/month of manual work
We Own the Outcome: No excuses. Fix problems first, explain later. Your metrics are your responsibility.
We're In It With You: Horse people helping horse people. Relationships over transactions. Empathy drives our marketing.
We Keep Growing: Learners first. Admit mistakes quickly. Curious always. You're never done improving.
We're Built to Last: Think in generations, not quarters. Build systems that outlast you. No workarounds -- real solutions.
Are an active or former rider / horse enthusiast with genuine passion
Have 5-7 years DTC e-commerce/growth marketing experience
Have BUILT AI-powered tools, automations, or apps (portfolio required)
Know Shopify platform hands-on (not just strategy)
Use GA4/SQL fluently for analytics
Have paid channel expertise (Google/Meta minimum)
Want full ownership with real autonomy
Embody: Actions Unlock Answers -- you move before you're ready
$132K-182K total comp ($110K-140K base + 20-30% performance bonus)
Six-figure+ ad budget with decision authority
Direct report to CEO/VP (peer to Retention, Creative, Sales Managers)
Clear path: Growth Manager -> Senior -> Director/VP
Professional development budget, tool budget, AI tool budget
Real impact: Your work = 30-50% of company revenue growth
A role where your horse life is finally an ASSET, not a hobby you hide
You don't ride or aren't deeply connected to the equestrian world
Your AI experience stops at "I use ChatGPT for writing"
You make excuses instead of owning outcomes
You think in quarters, not generations
You need hand-holding and detailed playbooks