Job Description
- Job Description:
- Lead Lifecycle Campaigns
- Own the creative development of Canva’s lifecycle campaigns, from idea to execution
- Deliver bold, personalised campaigns across email, in-app, and beyond
- Balance magical thinking with data-driven precision to engage new and returning users
- Bring fresh creative approaches while scaling high-volume production
- Translate lifecycle marketing goals into clear briefs and standout creative
- Elevate how the Canva brand shows up across our lifecycle channels
- Lead, mentor, and inspire a multidisciplinary creative team
- Create a safe, inclusive, and high-performing team culture
- Use narrative, design, and messaging to drive instant engagement
- Requirements:
- 10+ years in creative leadership roles, with strong experience in lifecycle or CRM marketing
- Proven success creating effective, high-volume campaigns that balance brand and performance
- Experience managing and mentoring creative teams
- Deep understanding of customer journeys, audience segmentation, and personalisation
- Experience working across channels including email, in-app, and push
- Benefits:
- Equity packages - we want our success to be yours too
- Health benefits plans to support you and your wellbeing
- 401(k) retirement plan with company contribution
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
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