Job Description
Role - B2B Demand Generation Specialist ( ERP)
Work Mode - Remote ( for Filipino Citizen)
Exp - 3 to 5 Years
Shift timing - EST Working hours
Job Role & Responsibilities
About the Role
We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions.
This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities.
(CIOs, CTOs, HR Heads, etc.)
Execute Account-Based Marketing (ABM) strategiesKey Responsibilities
Enterprise Demand Generation (Core Focus)
Plan and execute demand generation campaigns for:
SAP services / implementations / integrations
ServiceNow solutions / workflows
Target enterprise accounts and decision-makers
Campaign Execution (Multi-Channel)
Run campaigns across:
LinkedIn Ads (primary channel)
Google Ads
Email / outbound campaigns
Drive campaigns for webinars, demos, case studies, and whitepapers
Create messaging aligned with enterprise pain points
Pipeline & Conversion Ownership
Generate qualified leads → meetings → pipeline
Work with SDR/Sales teams to improve:
Lead quality
Conversion rates
Focus on pipeline impact, not just CPL
AI & Optimization
Use AI tools for:
Ad copy and campaign messaging
Audience targeting and segmentation
Campaign optimization and insights
Continuously improve performance using data
Tracking & Analytics
Manage tracking (UTMs, pixels, CRM integration)
Analyze metrics (CTR, CPL, SQLs, pipeline value)
Share insights and optimize campaigns
Collaboration
Work with content/design for enterprise-ready assets
Align with sales on ICP, accounts, and feedback loops
Technical background
3–5 years of experience in B2B Demand Generation / Performance Marketing
Experience working in enterprise / IT services / SaaS environment
Hands-on exposure to:
SAP ecosystem OR ServiceNow platform (preferred)
Strong experience in:
LinkedIn Ads (must-have)
ABM (Account-Based Marketing)
B2B funnel management
Proven ability to generate:
Enterprise leads
Qualified meetings
Pipeline contribution
Strong understanding of:
Enterprise buying cycles
Multi-stakeholder decision-making
Minimum skills we look for
Must Have
Experience in enterprise demand generation
Ability to target and engage enterprise decision-makers
Strong ownership of pipeline and performance metrics
Nice to Have
Experience in SAP / ServiceNow ecosystem
Experience in SaaS / IT services / consulting firms
Familiarity with CRM tools (Salesforce, HubSpot, etc.)
Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)
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