Job Description
Job Title:
Beauty Brand Strategist / Fractional CMO for New Fragrance Travel Accessories Brand
Job Description:
We are looking for an experienced beauty brand strategist, creative director, or fractional CMO to help build the branding foundation for our new company, Nessa Beauty.
Nessa Beauty is a new brand focused on creating premium travel bags specifically designed for fragrance lovers to safely store and travel with their perfumes. Our goal is to create a stylish, elevated product that feels both functional and luxurious for beauty and fragrance lovers.
We are currently in the early stages of development and have begun working on product mockups, but we need an expert who can help us build a strong brand identity that resonates with consumers and positions us for a successful launch.
We want someone who can help us create a brand that feels modern, elevated, aspirational, and highly marketable within the beauty, fragrance, and travel lifestyle space.
What We Need Help With:
Brand strategy development
Brand positioning
Defining target audience/customer persona
Brand messaging and storytelling
Brand voice/tone development
Naming feedback (if needed)
Logo direction/creative oversight
Color palette development
Typography recommendations
Packaging direction
Website creative direction
Social media brand strategy
Launch campaign strategy
Content strategy for brand awareness
Influencer/UGC strategy
Building hype and community before launch
Ideal Candidate Experience:
We are looking for someone with experience in:
Beauty brand strategy
Fragrance brands
Luxury branding
Consumer product branding
DTC ecommerce brands
Creative direction
Brand identity development
Social media marketing
Product launch campaigns
Bonus if you’ve worked with brands sold through:
Sephora
Ulta Beauty
Oachka
Latafa
Away
or similar beauty/lifestyle brands.
Bonus Qualifications:
Experience building viral product launches
Strong understanding of TikTok/Instagram beauty marketing
Experience working with beauty creators/influencers
Packaging design knowledge
Luxury branding experience
Experience launching brands from scratch
Our Current Stage:
Product idea established
Product mockups in progress
Early branding ideas being explored
No finalized branding system yet
Our Goal:
Our long-term goal is to build Nessa Beauty into a recognizable lifestyle brand for fragrance lovers that expands beyond a single product.
We want to create a brand that feels premium, memorable, and highly shareable online while building strong excitement leading up to launch.
Apply tot his job
Apply To this Job