Job Description
- Responsibilities
- Brand Development & Creative: Support development of the brand identity, positioning, and voice
- Brand Development & Creative: Manage asset creation: photo/video shoots, content calendars, product imagery, website assets
- Brand Development & Creative: Work closely with the Creative Director and contractors to produce world-class content
- Brand Development & Creative: Write and review creative briefs for design, packaging, and campaigns
- Brand Development & Creative: Ensure brand consistency across all touchpoints (web, social, retail, influencer, paid)
- Launch Execution (0 → 1): Build and manage the complete launch work-back timeline
- Launch Execution (0 → 1): Coordinate packaging approvals, label design, and SKU readiness
- Launch Execution (0 → 1): Manage inbound/outbound collateral needs (sell sheets, displays, POS, sampling kits)
- Requirements
- 3–6+ years of experience in brand management, consumer marketing, CPG, beverage, wellness, or lifestyle brands
- A strong executor with elite organization and project management skills
- A self-starter comfortable with ambiguity
- Creative eye — comfortable directing visuals, storytelling, and brand identity
- Experience coordinating contractors, agencies, designers, or creators
- Balanced left-brain/right-brain thinker: operationally sharp + creatively fluent
- Comfortable in a fast-moving startup environment
- Excellent written and verbal communication
- Preferred
- Bonus: experience in beverage, cannabis, non-alcoholic products, functional wellness, or CPG launches
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