Job Description
Job Description:
We are a growing media and marketing company looking for an experienced Campaign Ads Specialist to manage and optimize paid advertising campaigns on Google Ads and Facebook/Instagram (Meta) Ads.
This role is project-based to start, with potential for ongoing work if it’s a strong fit.
We work with service-based businesses and personal brands, so we need someone who understands lead generation, conversion tracking, and performance optimization — not just boosting posts.
Scope of Work:
Set up and manage campaigns on:
Google Ads (Search, Display, YouTube)
Facebook & Instagram Ads (Meta Ads Manager)
Campaign strategy and funnel planning
Audience research and keyword research
Pixel and conversion tracking setup (GA4, Meta Pixel, GTM)
A/B testing (creatives, headlines, targeting)
Budget allocation and optimization
Performance reporting with insights and recommendations
Requirements:
Proven experience running profitable Google and Meta campaigns
Strong understanding of tracking, analytics, and attribution
Experience with retargeting and multi-step funnels
Ability to improve cost per lead and conversion rate
Clear communication and organized reporting
To Apply, Please Include:
Campaign examples or case studies
Industries you’ve worked with
Typical ad budget ranges you’ve managed
Key results (CPL, ROAS, conversions, etc.)
Your preferred project-based rate or structure
We’re looking for someone reliable, strategic, and data-driven. If the first project goes well, there will be more opportunities.
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