Job Description
- *Job Overview and Responsibilities**
- Drive end-to-end marketing campaigns that directly impact business outcomes and team goals
- Create and execute multi-channel marketing strategies aligned with sales objectives
- Develop frugal, scalable marketing plans across sales territories
- Measure and optimize campaign performance through data-driven insights
- Own target audience strategy and segmentation for paid media, event, and email campaigns
- Define and maintain target account lists specific to segments
- Analyze audience data to inform campaign optimization
- Lead promotional content development and curation
- Create compelling copy and curate visuals for paid media campaigns
- Develop email content for events and nurture programs
- Identify and select appropriate assets for campaign promotion
- Ensure brand consistency and message clarity across channels
- Partner with Event Managers to drive registration and attendance goals
- Create and execute lead follow-up and nurture programs
- Provide sales enablement materials for event follow-up
- Build and maintain strong relationships with key stakeholders
- Collaborate effectively with sales and marketing leaders
- Drive regular program reviews and status updates
- Manage cross-functional dependencies and alignment
- Establish and maintain program documentation in Workfront
- Track and analyze key performance metrics
- Deliver actionable insights to stakeholders
- Make data-driven recommendations for improvement
- *Qualifications and Requirements**
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- *Pay and Benefits ** The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market.
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