Chief Marketing Officer – SVP of Marketing

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Lead the development and rollout of the company narrative, product positioning, PR messaging, and GTM strategy for the healthcare market
Build and execute marketing strategies and campaigns that expand awareness, generate qualified funnel growth, and support customer acquisition and retention in a cost‑effective manner
Oversee product marketing, including segmentation, buyer insights, competitive intelligence, and sales enablement
Lead account-based marketing strategies that support adoption, loyalty, referenceability, and expansion
Direct all demand generation programs, including SEM, SEO, ABM, and paid media, with clear ROI, CAC efficiency, and qualified funnel contribution targets
Own the company’s events and trade show strategy, ensuring consistent messaging, strong presence, and measurable and cost‑responsible pipeline impact
Improve messaging, content, and campaign performance through ongoing analysis and insights sharing across the organization
Leverage owned and third‑party channels to broaden reach and strengthen brand authority at efficient cost
Manage and develop a high‑performing marketing team that delivers creativity, operational excellence, and measurable results

Bachelor’s degree in marketing, business, technology, or a related field
Ten or more years of experience in healthcare or technology with clear growth in responsibility and scope
Strong familiarity with Health Catalyst products, customers, and market dynamics
Proven ability to shape a clear and compelling narrative that connects product capabilities to buyer needs and industry pain points
Strong background in product marketing and demand generation, with the ability to translate market insights into effective campaigns and qualified funnel growth
Demonstrated success partnering with Product and Sales to align messaging, drive adoption, and ensure readiness for market rollout
Experience management or contributing to events and trade shows that drive meaningful awareness and pipeline impact