Job Description
We are looking for a commercially minded Business Analyst to partner closely with our VIP and Strategy & Operations teams focused on driving revenue growth, client engagement, and retention across our VIP segment.
The successful candidate will operate as a sales enablement and commercial analytics partner, proactively surfacing insights, identifying opportunities within the customer base, and shaping targeted action plans that drive specific client outcomes.
- You will work at the intersection of data, commercial strategy, and client operations, translating complex data into actionable insights, talking points, and opportunities for Relationship Managers and leadership.Key Responsibilities
- Own end-to-end commercial and revenue analytics for the VIP consumer segment, including trading activity, volumes, revenue contribution, engagement trends, and client lifecycle analysis (activation, growth, churn risk, reactivation).
- Identify and quantify revenue expansion opportunities across regions, product lines (Spot, Derivatives, Earn, new launches), and client cohorts (AUM tiers, behavior, tenure, activity patterns).
- Act as a sales enablement partner to the relationship management team, translating data into actionable insights that improve client conversations and commercial outcomes.
- Convert analysis into client-level talking points, cross-sell and upsell opportunities, targeted outreach lists, and performance narratives for relationship managers.
- Support relationship managers with pre-campaign, in-campaign, and post-campaign analysis to assess impact and optimize execution.
- Proactively surface commercial opportunities within the VIP client base, including underserved products, dormant or declining activity, and regional or cohort-specific growth pockets.
- Partner with VIP Leadership, Strategy and Product to design and evaluate targeted incentives and cohort-specific campaigns, assessing effectiveness and ROI.
- Build and maintain performance analytics covering VIP portfolio health, relationship manager effectiveness and coverage, and client engagement and responsiveness.
- Deeply understand team workflows, operating models, and tools to identify data gaps and proactively build reporting that enables better decision-making.
- Contribute to strategic initiatives such as VIP segmentation evolution, coverage model optimisation, and go-to-market strategies for VIP clients. Requirements
- 5+ years of experience in Business Analytics, Commercial Analytics, Sales Analytics, or Strategy roles
- Proven experience partnering with revenue-driving or sales-adjacent teams
- Strong SQL and data manipulation skills
- Experience working with large transactional datasets (e.g., trading, payments, financial flows)
- Ability to move beyond dashboards to deliver insight-driven, actionable analysis
- Strong commercial acumen, including understanding of client behavior, incentives, revenue levers, and unit economics
- Excellent communication skills with the ability to translate complex analysis into clear, compelling, action-oriented narratives
- Comfortable working with senior stakeholders and client-facing teams in ambiguous, fast-paced environments Nice to have
- Experience in Crypto, Fintech, Trading, Payments, or high-growth consumer platforms
- Hands-on experience with BI tools (Looker, Tableau, Power BI, or similar), with a focus on decision enablement
- Familiarity with sales or relationship management operating models, particularly within retail high-value or VIP segments
- Experience influencing commercial strategy through targeted insights, incentives, or campaign analysis Benefits
- Competitive salary
- Attractive annual leave entitlement including: birthday, work anniversary
- 401(k) plan with employer match
- Eligible for company-sponsored group health, dental, vision, and life/disability insurance
- Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
- Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. About Crypto.com
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
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