Job Description
Benefits: Exceptional support team Fun, supportive, and safe working environment Rewards and recognition programs Comprehensive paid training Competitive salary Flexible schedule Are you motivated, dedicated, and dependable? Do you naturally go above and beyond to support others and make a difference in your community? At FirstLight® Home Care, we are dedicated to helping people have their best day, every day. We’re looking for a Community Liaison & Marketing Specialist who thrives on building relationships, engaging with the community, and helping families find the care they need. This role is perfect for someone who enjoys being out in the community, connecting with people, and growing a business through trust, not just sales. At FirstLight, we believe that when we take great care of our team, they take great care of our clients. Our Culture of Care is rooted in compassion, collaboration, personal growth, and accountability. We’re looking for someone who shares those values. Job Summary: The Community Liaison & Marketing Specialist is responsible for developing and nurturing relationships with referral sources, healthcare professionals, and community organizations to drive awareness and client growth. This role blends community outreach, relationship-building, and local marketing efforts to support the agency’s success. This is a flexible, contract-based opportunity ideal for a self-motivated individual who enjoys working independently while building meaningful connections and making a positive impact in the community. Marketing/Networking Specialist responsibilities include: Build and maintain strong relationships with referral sources such as assisted living communities, senior centers, hospitals, and rehabilitation facilities Conduct regular in-person visits and check-ins with community partners to establish trust and increase brand awareness Identify and develop new partnership opportunities within the local senior care community Represent FirstLight at networking events, health fairs, and community activities Coordinate and participate in volunteer opportunities to strengthen community presence Track outreach efforts, referrals, and follow-ups using internal systems Assist with initial client inquiries and support the intake process as needed Maintain organized records of marketing activities, contacts, and campaigns Collaborate with leadership to execute local marketing strategies Support the development and distribution of marketing materials (flyers, brochures, social content) Adhere to all FirstLight policies and procedures Manage outreach schedule independently and report on weekly activities Set your own schedule while meeting outreach and relationship goals The ideal candidate will have: High School Diploma or GED required (college preferred) Previous experience in networking, outreach, sales, or marketing preferred Experience in senior care, healthcare, or home care is a strong plus Familiarity with the local community and ability to build connections Basic computer skills (MS Office, email, scheduling tools) Flexible work from home options available.