Content Strategist, Editorial Coordinator

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Design and maintain the editorial strategy (pillars, audiences, messages, formats) aligned with business objectives.
Translate strategy into execution: schedule content, create briefs, coordinate production, edit, and ensure timely publication.
Build content journeys by user stage (nurturing, onboarding, reactivation) and coordinate their implementation.
Create and adapt content across multiple formats: blog/SEO, email/newsletter, social media, scripts for video (short and long).
Collaborate with Marketing, Product, and Customer Success to turn real user insights into actionable content.
Measure and optimize: analyze performance by channel and asset, propose hypotheses, test improvements (hooks, subject lines, CTAs, formats), and refine the plan.
Ensure editorial standards: tone, clarity, and sensitivity around emotional well-being; maintain guidelines, templates, and a CTA library.
Coordinate writers/freelancers as needed.

3–5+ years in content roles with direct responsibility for impact (growth, conversion, retention, or equivalent metrics).
Impeccable writing and editing in neutral Spanish; ability to simplify sensitive topics with sound judgment.
Experience connecting content to data: reading performance, making metric-driven decisions, and iterating.
Ability to work autonomously: organization, prioritization, calendar management, meeting deadlines, and coordinating multiple stakeholders.
Experience creating and adapting multi-format content (blog → email → carousel → reel → script).
Solid on-page SEO skills.
Tools: GA4, Search Console, Ahrefs/SEMrush (or similar).
Video scripting focused on retention (hooks, structure, pacing).
Reading-level English for research and source verification.

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