Job Description
FanDuel is looking for a CRM Operations Associate to help execute their CRM communication strategy and marketing initiatives. The role involves leading individual CRM projects, collaborating on marketing campaigns, and optimizing customer engagement through data-driven insights.
Responsibilities
- Lead and manage individual CRM projects from conception to completion, taking full accountability for project deliverables, timelines, and outcomes
- Partner with cross-functional stakeholders including product, engineering, and business teams to identify communication optimization opportunities and drive innovation initiatives that enhance communication strategies and effectiveness
- Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities
- Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals specific to players
- Develop communication personalization at scale across all marketing campaigns by leveraging data and our marketing tech stack
- Support broader CRM calendar management and contribute to strategic planning and coordination of communications and campaigns
- Contribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time
- Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns tailored to player behaviors
- Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new optimization opportunities to leadership
- Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible
- Become a systems expert, cultivating extensive knowledge of our marketing tech systems. Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle
Skills
- 1-3 years of experience in email and/or mobile marketing, with experience creating and managing Casino or gaming campaigns from start to finish
- Meticulous attention to detail, outstanding organizational skills, strong project management capabilities, and ability to multi-task and prioritize multiple initiatives simultaneously
- Experience running and analyzing marketing campaigns, timelines and deployment in a robust gaming business environment
- Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner with strategic thinking abilities
- Strong analytical skills using data to tackle Casino-specific problems and drive communication optimization initiatives
- Strong understanding of HTML and CSS with advanced technical capabilities
- Comfortable with querying and logic (SQL knowledge a plus) for data analysis
- Has a positive attitude and loves opportunities to collaborate with others and drive innovation
- Willing to work nontraditional hours, including weekends and evening shifts to support operations
- Bachelor's Degree preferred
- Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze, Xtremepush, and/or Movable Ink strongly preferred)
- Knowledge of Photoshop preferred
- Advanced understanding of marketing communications metrics and player engagement patterns
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- A 401(k) matching program
- Paid personal time off
- 14 paid company holidays
- Paid sick time in accordance with all applicable state and federal laws
Company Overview
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