CRM / Retention Specialist

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

This a Full Remote job, the offer is available from: Poland, Serbia, Georgia (USA)

Overview:

SOFTSWISS continues to expand the team and is looking for a CRM / Retention Specialist. You’ll analyze performance data and provide actionable recommendations to improve processes.
Purpose of the role:

Analyzing CRM and retention metrics and identifying areas for growth
Working with lifecycle-based CRM strategies
Building and optimizing trigger-based CRM flows
Running and evaluating A/B tests to improve engagement and retention
Preparing clear, actionable insights and recommendations based on data
Collaborating with internal teams (Product, Analytics, CRM) to implement improvements
Monitoring the effectiveness of implemented initiatives and suggesting optimizations
Promoting a data-driven approach to CRM decision-making

2+ years of experience in CRM, Retention, or Lifecycle Marketing within iGaming
Strong understanding of the player lifecycle and retention mechanics
Hands-on experience with audience segmentation
Experience building and optimizing trigger-based CRM flows
Practical experience with A/B testing and performance analysis
Strong analytical skills and confidence working with metrics
Data-driven mindset with the ability to turn insights into practical actions
English level B1 or higher
Native-level proficiency in Russian for communication

Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports program compensation
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events.

Learn more about our hiring process here – what to expect, how to prepare, and what makes SOFTSWISS different.
This offer from "SOFTSWISS" has been enriched by Jobgether.com and got a 75% flex score.

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